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Greetings!
Thank you for all your positive feedback and requests - wow - we are thrilled that our newsletter is a great resource!
Many of you have asked us to list some of the biggest mistakes business owners make with their marketing materials, and in response, August's edition focuses on three critical mistakes business owners make in this economy - from a marketing, writing and design perspective.
Having written our articles independently of one another, it was interesting to note the common threads and overlap. You may notice each article starts with the third mistake - this is not a typo.
We would also like to introduce you to the newest member of our team - Johanna St. Michael. With a Fine Arts Degree and over 20 years experience as a graphic designer and illustrator, Johanna's passion and expertise blends perfectly with our commitment to providing creative solutions with resonance that engage, inform and inspire!
Read on and let us know what you think!
Here is a great quote to consider: "Cutting back on marketing to save money is like stopping your watch to save time".
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Featured Business |
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Decodent Dezigns
Modern art deco and
other decadent designs
on invitations, cards
and stationery.
"Creating invitations and cards for your special event"
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About Us |
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For years, businesses and organizations have counted on Go West Design Group to provide creative solutions with resonance. Go West Design Group is dedicated to reflecting your unique identity. Our consultative method identifies your distinctiveness early and highlights your strengths for maximum impact.
We commit to:
Engage with you in a strategic and collaborative process that respects your budget, timelines and most of all, your ideas!
Inform
your audience
with vibrant, relevant messaging and imagery that speaks to the heart as well as the head.
Inspire
trust in your products and services, so your target audience will take the next step with you.
Meet the Team:
Melinda Harris
Graphic Design & Project Management
Penny Sopel
Catherine Novak
Creative Writing & Social Media
Johanna St. Michael
Graphic Design & Illustration |
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Three Critical Mistakes Business Owners Make With Their Marketing Materials In This Economy
3. Not having a comprehensive marketing strategy.
When your efforts are ad-hoc, panicked and reactive, rather than planned and strategic, the results show in your return on investment - or lack of it...
Recently, a client told me he had committed to an advertising campaign within a local publication. His decision was based on a good sales presentation and the need for more business. It was not part of an overall market strategy or budgeted for, however he committed to this fair-size investment anyway. When I asked how it was working for him, it became apparent that he had not received any return on the investment. After almost a year, the client accepted that they had made a poor decision; he decided to invest his company's budget towards a marketing strategy.
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Three Critical Mistakes From A Marketer's Perspective
3. Believe it or not, the third biggest mistake is all about colour.
When it comes to marketing, colour is very important. Did you know some colours bring joy others anger and some colours even make you want to rush out and purchase that product or service?
You have to think about who is going to be buying your product or service. Are they male or female? Family or single? Young or old. These groups respond to colour differently, and what works for one may not for another. When in doubt, ask a professional to help you choose what colour or colours will be best for your marketing materials.
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Three Mistakes Business Owners Make With Their Marketing Content.
3. Knowing too much.
Is it possible to know your area of expertise too well? When you are performing your expert tasks, of course not!
A patient going in for surgery hopes that the doctor in charge is the best in the field. But sometimes that same doctor may find it hard to explain in layman's terms exactly what happens during the operation.
It's the same for many business owners. They know their area of expertise so well, that it's hard to start at square one and cover the basics, which is probably all their customers need to know.
A good business writer can take your vast area of knowledge and boil it down to a few simple "need to know" points for people who are looking for your business - closing the gap between their need and your expertise.
...read more
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If you have a specific question you would like addressed, send it forward! Email us at info@gowestgroup.com
Your feedback and comments help us customize this publication with information you want to know. Let us know if these articles are helping you through the marketing, promotion and advertising maze.
So drop us a line, we are here to help!
We welcome your comments and look forward to being of service!
Warmly,
Go West Design Group Team
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Increase
your
exposure
with 1
of our 3 custom
touch point campaigns |
Spring into action and increase your market share! Generate interest and sales in your business. You will:
- increase recognition of your business
- reinforce your business as solid and successful - building clientele confidence
- stretch your advertising dollar while there is less "advertising noise" from your competition
- with effective design, well written content and targeted distribution your business is conveyed in a specific and selective way
- highlight what makes your business unique and dramatically different
- fixed monthly fee - no surprises
- generate interest and sales in your product and/or service
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| As an added bonus for purchasing any one of these packages we will include a new, refreshed design of your business cards for $350.00. Regular price: $500.00.
Call today to book your consultation 250-383-5300. Or email us at info@gowestgroup.com |
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