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Greetings!    
 
Welcome to 2010! 

 

It's the New Year, and for many individuals and businesses, it's time to take a look at the balance sheets and figure out what we can do better.  But are those balance sheets a complete picture of you and your business?  Some assets are easy to spot, and others are trickier to measure.

 

The Biggest Asset Nearly Every Business Ignores (Don't Make This Expensive Mistake!)  Read on...

 
Ready, set, let's grow!
 
Warmly,
Melinda and the Go West Design Group Team
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In This Issue
The Biggest Asset Nearly Every Business Ignores (Don't Make This Expensive Mistake!)
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Meet the Team:

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Melinda Harris
Graphic Design & Project Management
 

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Penny Sopel
Marketing & Media Buying
 
 
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Catherine Novak
Creative Writing & Social Media
 
 
 
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Johanna St. Michael
Graphic Design & Illustration 
The Biggest Asset Nearly Every Business Ignores (Don't Make This Expensive Mistake!)   
 

This last year, if you had any fat to trim, you trimmed it. You discontinued products and services that weren't "earning their keep". You took advantage of free exposure wherever you could (you may have even tried social networking online!), and you networked like crazy to stay visible and to create new relationships that could benefit you and others.

 

Your accountant is proud of your efforts - and yet, you still feel like you haven't reached your potential. 

 

The fact is,

one of your biggest business assets isn't your expertise, your inventory, or your infrastructure.  It's your existing client base.  
 
...read more
 
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Regular, Strategic Communication is Critical to the Success of Your Business.
 
   
Fact. You could spend up to 15 times more $$$ to get new clients/customers than to keep the ones you've got.
 
Regular strategic communication with your client base is critical to the success of your business.
 
Fact. 75% of business opportunities are lost due to lack of client care. Without it, many busy business owners keep struggling to increase profits, not realising that one of their biggest assets is right under their nose!    

Our client care marketing strategy program is an effective and affordable system based on this methodology. We use it. Our clients use it. It works.

This is a valuable opportunity to stretch your marketing dollars with more profitable results! It focuses on four critical areas necessary for small business success.

As a valued subscriber to our Newsletter I have a special gift for you!  A complimentary Client Care Marketing Assessment. 
 
Click here to receive your special gift and learn more ________________________________________________
About Us:

For years, businesses and organizations have counted on Go West Design Group to provide creative solutions with resonance. Go West Design Group is dedicated to reflecting your unique identity. Our consultative method identifies your distinctiveness early and highlights your strengths for maximum impact. 
 
We commit to:
Engage with you in a strategic and collaborative process that respects your budget, timelines and most of all, your ideas!  
 
Inform your audience with vibrant, relevant messaging and imagery that speaks to the heart as well as the head.  
 
Inspire trust in your products and services, so your target audience will take the next step with you.
 
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If you have a specific question you would like addressed, send it forward!  Email us at info@gowestgroup.com
 
Your feedback and comments help us customize this publication with information you want to know.  Let us know if these articles are helping you through the marketing, promotion and advertising maze. 
 
So drop us a line, we are here to help!
 
We welcome your comments and look forward to being of service! 
 
Warmly,
Go West Design Group Team
 
Go West Design Group Inc.
t: 250-383-5300   f: 250-383-5399  www.gowestgroup.com   info@gowestgroup.com