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| Greetings!
Would you agree that a large part of the joy of the holiday season is in expressing your love and gratitude toward those who are dear to you? Whether it's a business colleague, an old friend from years ago or your spouse, you have ways of showing you care that are meaningful to both of you.
Our communication and interaction is unique with each relationship. The level of intimacy and understanding shared forms the basis of the relationship. It is that understanding - a mutual comprehension and connection if you will - that provides satisfaction and belonging.
So with that in mind, let's talk about marketing. Marketing is communication. It is a specific communication to your specific audience about the specific problem you solve. "If you try to speak to everyone, you speak to no one." See second article below to learn more!
My associate, Johanna St. Michael and I have collaborated on this month's article on one aspect of effective marketing: client appreciation - enjoy!
Wishing you a joyous Holiday Season filled with peace, love and laughter! And of course a prosperous New Year!
Warmly,
Melinda and the Go West Design Group Team
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Featured Business |
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Decodent Dezigns
Modern art deco and
other decadent designs
on invitations, cards
and stationery.
"Creating invitations and cards for your special event"
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Meet the Team:
Melinda Harris
Graphic Design & Project Management
Penny Sopel
Catherine Novak
Creative Writing & Social Media
Johanna St. Michael
Graphic Design & Illustration |
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How much business is being lost because your existing clients feel undervalued?
The other night I was flicking through the Holiday Songbook that came in the local newspaper. What I noticed, aside from brushing up on my Christmas songs, was all the ads that were wishing their clients the best of the season. While we understand the strategy (nice gesture, and an opportunity to get their brand in front of a larger audience) how effective is it? Who is it speaking to? Everyone...?
Let me ask you this, how do you feel when you receive a form letter compared to a personalized note, recommendation, or thank you? Any warm fuzzies? Or how about the oodles of ad mail listing benefits and sales?
When you receive a personalized thank you, you know it was written JUST FOR YOU.
Do you keep the personalized thank you and file the rest under g-a-r-b-a-g-e? Does the card sit on your desk for awhile? Maybe a long while?
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Effective Marketing
Although there are many aspects to marketing, essentially, it's EFFECTIVE marketing that matters.
You know what I'm talking about, marketing that DRIVES sales! You want results... not just nice looking materials!
WHAT is effective marketing you ask? Good question! As one of my mentors stated so eloquently, "effective marketing feels like it was created just for you, speaks directly to you and is crafted specifically for your benefit."
Have you reached the point that you are tired of working really hard with minimal results?
We'd love to be a part of your team and put our passion into action to attract your ideal clients with ease and grace.
Make 2010 a banner year for your business!
Many of you know how passionate I am about helping people transform their businesses with 'outside the box' branding and marketing solutions. So passionate that I've set a goal of helping 12 more people (BEFORE DECEMBER 31ST) get a head start on the New Year with this never-before offer.
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About Us:
For years, businesses and organizations have counted on Go West Design Group to provide creative solutions with resonance. Go West Design Group is dedicated to reflecting your unique identity. Our consultative method identifies your distinctiveness early and highlights your strengths for maximum impact.
We commit to:
Engage with you in a strategic and collaborative process that respects your budget, timelines and most of all, your ideas!
Inform your audience with vibrant, relevant messaging and imagery that speaks to the heart as well as the head.
Inspire trust in your products and services, so your target audience will take the next step with you.
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If you have a specific question you would like addressed, send it forward! Email us at info@gowestgroup.com
Your feedback and comments help us customize this publication with information you want to know. Let us know if these articles are helping you through the marketing, promotion and advertising maze.
So drop us a line, we are here to help!
We welcome your comments and look forward to being of service!
Warmly,
Go West Design Group Team
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