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Greetings!   
 
The one-two punch:  Position yourself with publicity and add pop to an effective marketing campaign 
 
So after a thrilling (but tiring) week working to get the word out about your
world-changing new product or service, you're sitting on the couch watching the supper hour news, having a cup of tea (or wine) and thinking about dinner...  
 
And there you see Meribeth Burton or Dana Hutchings trying something, or talking about something, or interviewing somebody about something -- a new idea or a product or a service -- and you wonder: How did that happen?
 
How did THAT story make it to Hudson Mack or Scott Fee's newscast?  
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In This Issue
The Persuasive Power of Publicity
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Featured Business

Decodent Dezigns 
Modern art deco and
 other decadent designs
on invitations, cards
and stationery.
 
"Creating invitations and cards for your special event"
  
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Meet the Team:

mel photo

Melinda Harris
Graphic Design & Project Management
 

Penny Sopel photel

Penny Sopel
Marketing & Media Buying
 
 
Catherine Novak photo
 
Catherine Novak
Creative Writing & Social Media
 
 
 
Johanna
 
Johanna St. Michael
Graphic Design & Illustration 
The Persuasive Power of Publicity. 
 
The reporters doing theses stories may have heard about the story by word of mouth, on Facebook or Twitter, or they may have seen brilliant branding in an ad, or colour use and snappily-written copy in a rack card or a flyer, or distinctive graphics on a business card, or they may have seen an eye-catching sign in a window that says "Opening SOON!" 
 
It sounds simple, and it is.  Simple, but not easy. You can get your business up and running and hope the media will notice it, or you can make an effort to point it out to them. It sometimes requires you put a special focus on your other marketing initiatives.   
 
"Don't wait for opportunity to come knocking on your door ... go out and give it directions." - Unknown   

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Spring into action and increase your market share!
 
Generate interest and sales in your business.
 
You will:
  1. increase recognition of your business
  2. stretch your advertising dollar while there is less "advertising noise" from your competition
  3. convey your business in a specific and selective way with effective design, well written content and targeted distribution
  4. highlight what makes your business unique and dramatically different
  5. fixed monthly fee - no surprises
  6. generate interest and sales in your product and/or service
Email us today at info@gowestgroup.com to find out more and book your consultation.
 
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About Us:

For years, businesses and organizations have counted on Go West Design Group to provide creative solutions with resonance. Go West Design Group is dedicated to reflecting your unique identity. Our consultative method identifies your distinctiveness early and highlights your strengths for maximum impact. 
 
We commit to:
Engage with you in a strategic and collaborative process that respects your budget, timelines and most of all, your ideas!  
 
Inform your audience with vibrant, relevant messaging and imagery that speaks to the heart as well as the head.  
 
Inspire trust in your products and services, so your target audience will take the next step with you.
 
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If you have a specific question you would like addressed, send it forward!  Email us at info@gowestgroup.com
 
Your feedback and comments help us customize this publication with information you want to know.  Let us know if these articles are helping you through the marketing, promotion and advertising maze. 
 
So drop us a line, we are here to help!
 
We welcome your comments and look forward to being of service! 
 
Warmly,
Go West Design Group Team
 
Go West Design Group Inc.
t: 250-383-5300   f: 250-383-5399  www.gowestgroup.com   info@gowestgroup.com