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I am honored that my good friend and former colleague Linda Sedloff Orton, founder of Intelligent Marketing Solutions, has included me as Vice President of Business Development in her latest endeavor, Intelligent Video Solutions. IVS is the first company in the industry to specialize exclusively in producing, creating and editing videos for law and other professional services firms to use on their websites. In addition, IVS also advises on Video Search Engine Optimization, ensuring that those videos are seen by their target audience.
We've been here before. 1991 was a difficult year for the professional services industry, but early on, a few of the most proactive firms realized that marketing and advertising should be a critical part of their business development plans. Because so few professional service firms are using web video, those who are have a huge advantage. Data is proving that video on web sites helps clients build relationships faster and deeper.
I was on the cutting edge of what became a significant development in how professional services firms marketed themselves then, and I expect to be on the cutting edge of the latest development in professional services marketing now: the use of video to enhance a firm or a company's website, intranet, and other multimedia communications. In the business to business marketing context, video is the most effective promotional tool to come along in decades. Finally, there is a way to capture the human side of business.
I look forward to updating you on the progress of this exciting and timely new business endeavor.
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