Rental Owner Updates - January 13, 2012
KEEP RESIDENTS LONGER IN 2012!
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* KEEP RESIDENTS LONGER IN 2012!
* This Week's Update Sponsor -- TenantCreditChecks.com
* Enlarge Your Vision 
* The Awesome Deduction That You Do Not Have To Pay Cash For

25 WAYS TO KEEP RESIDENTS LONGER IN 2012

1) When screening residents, length of employment and rental history are the biggest predictors of Longevity.
 

2) Give them market rent or just below it.
 

3) Respond to resident calls in a timely manner, and take care of the property.
 

4) Have nicer places and better service than the other landlords in the same area. It's not too hard to do. For the most part, our residents like us and refer their friends to us. Most stay longer than a year.
 

5) As previously stated, prior rental history is one of the biggest predictors of future longevity. In addition, ask the following questions on your application, (and really take a close look at the answers) because the answers can give you clues (both good and bad):

a) What is your reason for moving from your current home?
b) What do you believe you will like best about renting our property?
c) How many years do you plan on staying in your next home? 1 year, 3 years or 5 years?
 

6) If we get one to stay more than a year, we reward them with a property upgrade.
 

7) We offer weekly payments to help them with their budgeting and this way we get a little more monthly rent.
 

8) The best way I found to predict if people will move a lot is by viewing their credit report to see if there are many different addresses. If I see people that move around a lot for whatever reasons, I have a big problem with that.
 

9) I look for overall stability. If they have 3 addresses in the last 18 months and 4 jobs in the last 3 years they won't be staying very long even if they think they will. I like to see several years at current or previous address and good reasons why they are moving, I am hearing more and more they are moving because the landlord lost the house to foreclosure, either to the bank or to the city for not paying taxes, which I can check for accuracy.
 

10) Put money into the property if you can. Things like hardwood flooring, porcelain tiles, top of the line appliances, premium siding, all the bells and whistles you can. Keep your properties the nicest in town....nobody wants to downgrade. If they look at other rental options, every other place needs to fall short of what they already have. I've had best luck with people who have gone through a foreclosure or divorce where they lost a house, and they are in no rush to try that again.
 

11) We ask the good ones why they are moving. Maybe its something that we can fix. One time I reworked the payment date so that I was the main payment in the middle of the month. Another wanted more room, so we moved them to a bigger rental.
 

12) I am pleased when I hear from new residents that I am giving better service than they got from a previous landlord, especially when we're better than landlords that I consider tough competition.
 

13) I don't want to lose a good resident for reasons that I could do something about. So I try to ask myself why I discontinue doing business with a company or person.
Example: We bought a toy through an Amazon supplier that didn't work. We had to mail it back at our expense and they credited the cost back to us. It cost us $11 to get our first $60 back and we still didn't have a functioning toy. I won't do business with them again.

 

Contrast that to Amazon.com itself. The Kindle was under warranty, and the screen went bad. I called a number, they sent a free shipping label, I mailed in the orignal and had a new Kindle within days. I will do business with Amazon all day long.

My point is that I'm ok with Amazon making money off me because I perceive that they are treating me fairly and I'm getting what I bargained for. The other company irritated me.
 

What irritates the resident? Something that seems silly to me? A stain on the ceiling? A storm door that doesn't close right? Too many hoops to jump through to get something fixed? A feeling that they are being nickel and dimed to death? I'm new at this and I am competing with much more seasoned landlords. I try to remember though that the small are not eaten by the big - the slow are eaten by the fast.
 

Right now I have a great young couple that pays every month and keeps the place immaculate. If they keep this up, I want them to feel like they can start a family there. How can I make the place more kid friendly? Fence the backyard? How can I meet their changing needs while they continue to pay my mortgage? How responsive am I now? That's how I'm trying to approach keeping good residents long-term.
 

14) I am a small time landlord but my residents mostly stay unless I kick them out or unless they buy a house or move out of the area. I make sure they get personalized service. Every resident is different so every answer is different. With senior citizen women, they get lonely and need for someone to talk to. So I drop in once in a while for a cup of tea and a chat. For some residents, they do not want to see the landlord so I let them know they have my number and call me when they need something.
For all residents, I ask at the beginning of every year if there is something they would like to have done while I am building my maintenance schedule for the spring. For residents who have strange pay dates, I change due dates to match when they get paid. For residents who got their hours cut, I lowered the rent by $50 to be reviewed at the end of the year. For all residents, they can reach someone (not voice mail) 24 hours a day if they need us. Now if they became a problem, I would move them on down the road.
 

15) I look for deals on 3 or 4 day vacation trips and give my residents a free trip or cruise. When you have a good resident and that takes care of your property, giving back a little is a small reward and makes them know you appreciate good residents.
 

16) Most of my residents stay 2-3 years. I have a STAR RESIDENCY program and explain it to my new residents. After a year, they are a "1 STAR" and there are perks, after 2nd year "2 STAR" and so on. The longer a resident stays, the nicer the perk.
 

17) I think it has mostly to do with the type of resident you get. Families stay longer than "roomies" and are less of a headache. Those with stable jobs stay longer than those with transition jobs. That is a generalization. I usually get residents for 2-3 years at a time.
 

18) I act like a real person and treat them like real people. Not a lot of red tape.
 

19) All of my residents have been in residence for 3+ years, which is the first time ever! I pray they stay!
 

20) Most of my residents have emails so I try to send emails at least once a month and ask them if they have anything that needs fixing. I also share cute emails I receive if it might give them a smile. Yearly I send out a maintenance questionnaire to see if anything needs repair or replacement. Most residents stay 2-3 years, and a lot of them have been with me over 14 years!
 

21) I keep up the property with weekly gardeners, fountains, flowers, etc. Makes the places feel special.
 

22) All of my residents stay the full year because that is what I require. I want long term residents. No month to month for me because I am the one who has to clean, repaint, re-advertise, re-interview, schedule showings, etc., and those are the things THAT I HATE doing as a landlord - mainly because I'm now 26 years older than when I started - way back in 1985...and I wasn't too young then. I've turned down many people who merely wanted to stay a few months - or anyone who asks if I have a lease break clause. That tells me 3 things: They don't really like the rental but, hey, might as well take it until they find something better, or 2, "I just want to try the neighborhood to see if I like it here", or 3, "I'm still looking and might buy a house, won't be in this area very long", etc. At present, I have a 10 year resident, a 7 year resident, 8 year resident, 5 year resident, and two residents coming up on their second year, and one vacant rental - waiting to see what 2012 will bring.
 

23) I have found that staying in control from the application process through the entire tenancy can yield you a better satisfied resident. Longer term resident will start in your application process. Your responsibility will equal your return in your resident!
I start by qualifying residents have my criteria satisfied and those who show stability with references, primarily income credit and rental references. Generally end up to be the best of residents. Over my 30 years of experience I have found that residents with bad credit typically don't change, and can be a risk that some are rewarding. My average resident is somewhere between five and seven years.
 

I love the business and I love the people. I myself attempt to qualify people, by asking them with specificity what they're looking for in a property. And I always show my properties in Primo, white glove cleanliness! Qualified residents appreciate clean properties and longer-term residents, yield a higher return on your investment your time and everyone ends up happier.
 

24) Our residents have told us that we do things right. I've tried to follow Jeff Taylors' advice whenever I can. One big difference is service. My son rents in Salt Lake City and the furnace went out. It took two weeks for the landlord to fix or replace. Fortunately, they don't have kids. A furnace went out in my rental building and I had the circuit board spare in the shed. My resident's furnace was fixed within an hour of their call. We try hard to keep up the maintenance too. I will never *let* someone out of a lease unless it benefits me.
 

25) We are always easy to reach. Service calls get immediate attention by us or others, and all the properties are kept neat and clean. Never miss an opportunity to socialize with tenants and make them team players. Put everything in the Lease and enforce the rules. Quality long term residents begins with the application process and then professionalism by the Landlord. Keep it a business!
 

26) We're lucky to GET a resident in our market, then lucky if they can keep their job to stay and pay. I follow Jeffrey's teaching that the most common reason for leaving is lack of service. We try to hustle.

 

THE AWESOME DEDUCTION THAT YOU DO NOT HAVE TO PAY CASH FOR,

YET IT GENERATES CASH FLOW IN YOUR POCKET!

 

I am talking about the most powerful deduction for the real estate investor - Depreciation -- which is an annual tax write-off of the cost basis of assets held for rental or business-use, such as real estate. 

 

Why This "NO-Cash-Out; Yet Cash-IN" phenomena? The first part, "NO cash out" is because the determination of depreciation is based on the entire cost of the property, regardless of how the property is financed. So you can do what is so frequently done, put little or no money down on a property and still take depreciation on the entire cost of the depreciable property. That is, you do not have to spend any cash for valuable depreciation deductions.

 

The second part, "cash IN" is because of the tax savings generated by depreciation, especially with componentizing (discussed later). That is, you pocket the tax savings, while the property is appreciating.  For example, a $20,000 depreciation deduction reduces your ordinary income. In a 30% bracket this will save you $6,000 in taxes. This is like found money because you did not have to spend any additional cash to get the deduction. The $6,000 as a 10% down payment can allow you to buy an additional $60,000 worth of real estate, which, at a 20% yearly return, would be $12,000 more income every year. Plus, like money in the bank, you get the deduction and tax savings every year (for the recovery period of the property). Yet, when you sell, you can have no recapture and thus not have to pay any of these tax savings back by selling the property, tax free, via the powerful 1031 Exchange or other tax-free selling strategies. You still continue to pocket the tax savings from depreciation! You get the best of all worlds! Get the picture? Money makes money but saving taxes (every year) makes a whole lot more money, so you can get richer, faster!! 

 

So how can you make this already valuable deduction save you even more money?  Componentize!

 

Componentizing (or Cost Segregation Analysis) is something that I have been using for over 25 years to dramatically increase my cash flow (and wealth) via tax savings from much larger depreciation deductions.

 

Reason: With componentizing, you break out components, from the property cost, that allow you to use shorter recovery periods with the result of much larger deductions and savings. For example there are many items that can qualify for personal property and be rapidly written off over 5 years (double-accelerated) instead of slower building depreciation of 27-1/2 or 39 years straight-line (or 6 times faster than the building). There are land components that too can be rapidly written off over 15 years (accelerated) instead of 27-1/2 or 39 years straight-line (or 2 to 3 times faster than the building).

 

Moreover, with my Renaissance Goldmine system of componentizing, you can justify a low or no land value for even more deductions and savings.

 

Furthermore, you can also fully deduct the remaining basis of components that are replaced. For example, if you replace existing property components with a remaining componentized cost basis of $30,000, you can claim the entire $30,000 as a full ordinary deduction. In a 30% bracket this puts $9,000 of savings in your pocket, yet you did not have to expend cash for the deduction!

 

So how much extra did you pay in taxes not using componentizing because your tax advisor did not know about this incredible legal strategy? 

 

According to the follow quote from one of my students, probably a lot!

 

"Al, your component depreciation method saved me almost $20,000 dollars in income taxes. It helped me financially having four girls in College at the same time."

-- Angelo D. Guerra, Investor, Broker/Owner, ERA Platinum Realtors, Conshohocken, PA.

 

By the way, that's $20,000 a year, which if invested at 10% a year for the next 10 years would accumulate to over $318,000!  But with real estate the returns are even greater; so if at 20% for the next 10 years, the savings would accumulate to over half-million dollars, which is what you are really losing without this great wealth system!!

 

The above are excerpts from The Renaissance Goldmine of Brilliant Tax Strategies for Real Estate Investors, A Tax Reduction Software System by Al Aiello.

THIS WEEK'S UPDATE SPONSOR - TENANTCREDITCHECKS.COM

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ENLARGE YOUR VISION

A website visitor recently asked on the popular MrLandlord.com Q & A forum, "Is landlording in real estate a slow way to wealth? The average landlord has less than 20 rentals. How many real millionaires under 60 do you know that made it self-made by being a landlord?"

 

My response is that it does NOT have to be a slow process, if you treat it as a business, get and stay educated, and take action. I know hundreds of landlords under 60 who are real millionaires. In fact, I will be reuniting with several dozen of them in one week on the annual MrLandlord.com Getaway Cruise Conference.

 

You're right, landlording is small-scale for most landlords. However, please DON'T let that limit your vision of what's possible for you. The truth of the matter, whatever business you pick, limited success is the case for the majority of people. But again, don't let that limit your vision, especially during these times. Right now there are probably more landlords becoming new millionaires than in any other time.

 

I challenge you in 2012 to enlarge your vision and most importantly start hanging around people who ARE becoming millionaires. There are actually many millionaire landlords who contribute to our Q & A forum. You will not hear them boasting about it, but trust me they are there.  Over the years, the landlords who I have watched become self-made millionaires, take action, get educated, buy real estate courses, attend workshops, conferences and bootcamps. While I know, many people are cynical of courses and conventions (and for good reason), that cynicism also has stopped many landlords from reaching higher goals.

 

Instead of taking action and calculated risks by attending trainings, they scoff at the idea of spending even a few hundred bucks or dare I say a thousand to educate themselves. Mind you, they want to become millionaires, yet the majority of people, think this can happen by reading a couple of $20 books and gathering all the free information they can on the Internet (not refering to anyone reading this update).  It's no wonder it's a slow go for most.

 

YES there are thousands of landlords becoming self-made millionaires. And with the right mentors, actions, training, associates/associations and, knowledge, it does NOT have to take you until you are 60 to reach financial freedom.

 

That's why I'm encouraging that many of you will consider joining me this year for the MrLandlord.com National Convention in St. Louis. Especially for those of you who want to enlarge your vision and treat landlording and real estate as a business. The dates  for this year's convention have been announced.  It will be held on May 24, 25, 26, 2012.  For more more information, click here now!

Make the most of the assets that God gives you!  Remember to stay positive, professional, and in control in 2012!

 

Jeffrey Taylor

Founder@MrLandlord.com

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