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Experts say that customer referrals and word-of-mouth are about ten times for effective than other marketing. When it comes to bang for the buck, you can't go wrong with buzz.
 The most effective sales team you'll ever find is enthusiastic customers. The reason is simple enough: Customers aren't paid to praise. When a customer becomes a passionate believer in your brand, it means you truly earned it. Whenever they buy your product or service, customers feel like special club members or rebels for your cause.
But a repeat customer alone doesn't create a sales team. The trick is to transform that dedicated buyer into a missionary who spreads the word and converts friends, family and associates into customers, too. By building great word-of-mouth, you nurture an all-volunteer sales force that generates leads, boosts sales and leverages marketing dollars.
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| ASK for that Email Address! |
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The easiest starting point is to ask every customer for their email address. Whether you fill out a simple request at point of purchase or a "Join Up" area on your web site, build your email lists with every opportunity! Most people are willing, if not excited, to receive your newsletter and special email offers. All you have to do is ASK!
Another good step to jump start your contact list is to mail a sign-up request form to your current customer base. You can also include an incentive - say, a discount on the next order or a gift for every new customer referral sent your way.
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