April 2011

Building Brandguard's brand.   

We recently completed the logo design and branding for Brandguard Corporation, a San Clemente, California, based company that manufactures fire prevention products for the building industry.

Brandguard offers the first fire prevention vent of its kind proven to prevent fire embers from entering the attic - the number one cause of home loss during a fire. A simple idea that is starting to save lives and property.

Company founder Brent Berkompas, working as a firefighter during the 2003 and 2007 California wildfires, saw the devastation of the fires and how fast they spread to homes and neighborhoods. Determined, he set out to invent a new kind of attic vent.

Nexus' Craig Calsbeek  said, "Sometimes the direct approach is the best approach. For Brandguard we set out to design a simple, strong symbol to express the nature of these life-saving products. A red shield was a natural choice to represent the security and piece of mind the company provides and when combined with the graphic icon of a "home" we feel we had set the perfect tone for this visionary company.

We are proud to be a part of Brandguard - a future leader in "smart & safe" home building products."




Building a Better Mousetrap

 

The TV show "Shark Tank" is back for another season on ABC. They say that if you build a better mousetrap the world will beat a path to your door.  

It's fascinating to see people present their inventions and business ideas to the panel of snarky venture capitalists. They are there to persuade the five (sharks) why they need their money and how much of their interest they'll give up to take their business to the next level. I for one am always rooting for the little guy.

 

Through the years we've worked with lots of start ups and upstarts that come to us with nothing more than a brilliant idea and a catchy name. We work with them from the ground up in establishing their company branding and identity as well as flushing out their marketing goals.

 

We develop their brand, website, printed materials, and integrate social media into their marketing plans. We set the tone towards a consistent, polished message to help the new company get off the ground and keep it relevent as it grows. We really enjoy the challenge and love being a small part of their successes.

 

Whether you're involved in a new venture or just have the better mousetrap - give us a call. 

 

  

Nancy Buckley
Account Supervisor

email me here 

  
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About Nexus 
Nexus Design is a full service graphic design, advertising and marketing firm located in La Costa, California.

The company has worked with a diverse array of companies, from large corporations and civic groups to fiercely independent start-ups.

Nexus designs and produces award winning brochures, corporate identity programs, print ads, product packaging, point-of-purchase displays, trade show graphics, signage, web site design and social media strategies.

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