June 2010

Nexus designs for Design Moe
New branding marks the direction for interior design firm

 
We recently completed the design of new branding for Design Moe, a full-service interior design firm located in North County San Diego. Design Moe provides complete design for custom kitchen and bath remodeling and offers custom home interiors featuring bedroom cabinetry and entertainment centers.

The compass used in the logo serves as a metaphor for the remodeling process, which many times can be a traumatic experience for the homeowner. Having a "guide" through the design process takes the guesswork out of the project. We channeled our inner Boy Scout working with neutral greys and khaki and created a retro merit badge of sorts.

Heather Moe said: "As an interior design firm we were nervous about working with another design agency. We found Nexus on the web, enjoyed our initial meeting and gave them some ideas. We appreciated that they were willing to revise the design not once but twice, working with us during the process to clarify our intentions."
 
She adds, "In the end we are so happy with our logo. Thanks for all of your help."



Brave New World!

Over 26 billion people are expected to watch the World Cup. Unlike the 2006 World Cup in Germany, this year traditional TV has taken a back seat while many companies are using social media to connect to soccer fans while building goodwill for their brands.

According to Adweek, YouTube has emerged as the main vehicle for many brands, including Coca-Cola, Nike, Visa and Anheuser-Busch. Companies are trying to capture the emotions around the game rather than blatantly selling product.

In one of its TV spots featuring a soccer player from Cameroon celebrating getting a goal, Coca-Cola directs viewers to a YouTube page where it's collecting other goal-celebration videos. So far a Coke rep said the page has generated 5000 submissions since its launch in May.

The desire for a global footprint has also attracted advertisers to Facebook, which has over 500 million members worldwide. Other brands are trying newer social platforms like Twitter and Foursquare.

The 2010 World Cup is said to be the first global event that fully utilizes the power of the Web and social media in a way that wasn't possible before. A new world indeed.

Enjoy the games. And give us a call if you're looking looking for a social media strategy.



Nancy Buckley
Account Supervisor

email me here
Quick Links


About Nexus 
Nexus Design is a full service graphic design, advertising and marketing firm located in Cardiff by the Sea, California.

The company has worked with a diverse array of companies, from large corporations and civic groups to fiercely independent start-ups.

Nexus designs and produces award winning brochures, corporate identity programs, print ads, product packaging, point-of-purchase displays, trade show graphics, signage and web site design.

Scaled-Down Summer Vacation Plans
                   
33%
Drive instead of flying

30%
Shorter vacation

27%
Spend less on activities/excursions

24%
More bargain hunting  

22%
Choose cheaper destinations

12%
Book cheaper lodging

accessed internet in March 2010



Forward this email to a Friend