March 2010

One shot at a good impression
THK pitches photographers at WPPI convention

 
We recently completed the design of a double page print ad for THK Photo Products, the Huntington Beach based U.S. distributor of Tokina camera lenses, Hoya filters, Slick tripods and accessories.

Weddings have become big business and the wedding location photography and portrait segment has grown along with the demand for more creative uses of cameral lenses and filters.

Our message was to emphasize the importance of quality and reliability in todays wedding photographers equipment arsenal. Sometimes having only a split second to get that "moment" captured for posterity puts the pressure on ... and THK is the insurance.

The spread was featured in the Wedding & Portrait Photographers International show book for the WPPI 29th annual Convention this last month. THK's Booth number was featured in the ad as a gift tag with bright ribbon. The event drew over 12,000 attendees and 365 exhibitors to the MGM Grand Hotel in Las Vegas.





Using Social Media for real results

I read an article lately about how small businesses are using Facebook, Twitter and other social media for real tangible results. The writers polled small business owners and social media managers around the world who have successfully used social media to increase business performance and they shared their tips and stories.

The most common advice was to use social media to engage your customers in a conversation, not just sell your services. Social media helps any business become the corner barbershop or bookstore where the owner knows each regular's name and preferences.

One owner stated "We're not focused on marketing to our followers, fans and readers. Our primary goal is to connect with them - engagement and transparent communication are important assets. Plus you should listen more than you talk, don't be scared to let go of the reigns."

"A good portion of my tweets are conversational just to stay in front of my followers. I also use it to gauge interest about new products, run specials, and get the word out about events. You're definitely not going to be able to control the entire message out there; so be okay with that."

Unlike traditional marketing methods, social media puts part of your message in the hands of your followers - customers, family and friends. It also ensures that people are hearing about your business from a source they trust.




Nancy Buckley
Account Supervisor

email me here
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About Nexus 
Nexus Design is a full service graphic design, advertising and marketing firm located in Cardiff by the Sea, California.

The company has worked with a diverse array of companies, from large corporations and civic groups to fiercely independent start-ups.

Nexus designs and produces award winning brochures, corporate identity programs, print ads, product packaging, point-of-purchase displays, trade show graphics, signage and web site design.

Top 10 Songs chosen for a Wedding's
"First Dance"

                                
1. "At Last" by Etta James

2. "From this Moment" by Shania Twain & Bryan White
 
3. "Amazed" by Lonestar

4. "Unchained Melody" by The Righteous Brothers

5. "I Cross My Heart" by George Strait

6. "I'll Be" by Edwin McCain

7. "Valentine" by Martina McBride and Jim Brickman

8. "I Will Always Love You" by Whitney Houston

9. "Wonderful Tonight" by Eric Clapton

10. "I Finally Found Someone" by Barbra Streisand & Bryan Adam



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