January 2010

Chamber of Commerce gets a facelift
What's old is new again!


 
We recently completed the design and production of the new branding for the Encinitas Chamber of Commerce. The chamber, established in 1964, advocates and promotes a healthy and prosperous business community and delivers services and programs that are beneficial to the entire community. The Chamber serves the combined communities of Encinitas, Leucadia, Cardiff by the Sea and Olivehain.

In conjunction with the new Chamber management, Nexus has undertaken the branding assignment with the design of the new logo, website homepage and upcoming marketing materials.

Craig Calsbeek stated "We set out to develop a new look that was indicative of the fresh start the Chamber was embarking on after the management change in late 2009. The graphic represents the symbiotic relationship the Chamber must have with its members. The interconnected "linked chain" pieces depicts how the success of both are dependent on each other, thus raising the value of membership."

The Chamber's new CEO, Marshall Weinreb, states, "After my first meeting with Nexus, I realized that they knew their business, did great work and were passionate about exceeding all their client's expectations. The new colorful logo adds some excitement to the look and feel of the Chamber and will surely raise eyebrows in a positive way."   

Experience Counts!

I received a complimentary email yesterday from a very satisfied client - love to get those.  He said something that we've been hearing a lot lately: "Nice to work with an experienced company that knows what they're doing and thanks for helping increase sales by 27% last year, even in this miserable economy."  Why thank you!

The advertising and design community has been inundated with newbies flooding the scene, but there's something to be said for experience. There's a value in using professionals who have honed their craft through years of working in the industry and who know how to effectively get your message out there. Experienced designers and writers who have a proven track record are, in the long run, the wiser investment for your next marketing project.

Nexus has been in business for over 25 years, so we're doing something right! We remain committed to the value of great design for your marketing materials whether it's through new branding, print, web or social media.

We stand ready to help you stand out from your competition.

Check out our website, give us a call or drop me an email.




Nancy Buckley
Account Supervisor

email me here
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About Nexus 
Nexus Design is a full service graphic design, advertising and marketing firm located in Cardiff by the Sea, California.

The company has worked with a diverse array of companies, from large corporations and civic groups to fiercely independent start-ups.

Nexus designs and produces award winning brochures, corporate identity programs, print ads, product packaging, point-of-purchase displays, trade show graphics, signage and web site design.

10 Branding and Marketing Trends for 2010
                                
1) Value, Value, Value

2) Brand differentiation is Brand Value

3) "Because I Said So" is so over

4) Consumer expectations are growing

5) Old tricks won't work anymore

6) They don't need to know you to love you

7) It's not just buzz

8) A brands value is in what it stands for   

9) They're talking to each other before talking to the brand

10) Engagement is the way today's consumers do business

Contributed Robert Passikoff, Brand Keys
 


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