AUGUST 2009

Nexus rolls out Qualcomm Brochure
Global theme for emerging wireless markets

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We recently completed the design and production of a Qualcomm Division partnering brochure. Qualcomm is a wireless telecommunications research and development company, as well as the largest fabless chip supplier in the world, based in San Diego, California.

The Zephyr Portfolio brochure features a global theme for emerging markets with a concentration on wireless technologies.

We used a geo-focused graphic header of the earth and relied on icons to highlight the showcased developer and their applications which are featured throughout this international brochure.

Nexus Design president, Craig Calsbeek, states, "We went for a clean universal look utilizing the simplicity of descriptive, recognizable icons and photos to communicate the information at multiple levels. We also had to be very conscious of the reaction to color choices in the target countries."

Outsource your graphics department

Lately I've spoken with several Marketing Directors and many have said their in-house art departments have been downsized. The tight economy has dictated staff cuts and belt tightening.   

We've been able to fill the niche for the staff cuts and I think our smaller size actually gives us a leg up. We can be more responsive to our clients needs, unlike larger firms. Communication is key and we don't put our clients through layers of bureaucracy in order to make comments or changes on a project. A simple email or phone call will do.

Nexus has been in business over 20 years and we have the experience to come up with great creative strategies that hit the mark every time. We know what sells and can turn projects around quickly -- turnkey from initial concept through delivery.
 
Whether we work with you or in conjunction with your in-house art department, give me a call. We pride ourselves on being team players and would love to partner with you on your next project!

Enjoy your summer.

Nancy Buckley
Account Manager

 
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About Nexus
Nexus Design is a full service graphic design, advertising and marketing firm located in Cardiff by the Sea, California.

The company has worked with a diverse array of companies, from large corporations and civic groups to fiercely independent start-ups.

Nexus designs and produces award winning brochures, corporate identity programs, print ads, product packaging, point-of-purchase displays, trade show graphics, signage and web site design.

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