MAY 2009

Nexus Introduces the Wedding Season
Grand Pacific caters to the engaged

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We've recently completed the design and production of a wedding services packet for Grand Pacific Resorts in Carlsbad, California. The folder contains an informational brochure and insert sheets to help couples in choosing all the details for their upcoming wedding.

A pearlescent paper stock was used for the custom die-cut folder and printed with an elegant, antique pattern. The pattern is repeated throughout the brochure and inserts. The folder opens to reveal bold and modern colors and a hand-tied purple ribbon wrap compliments the closed package.

Grand Pacific Resort's Tracy Perusse states, "It's a great team at Nexus!  Craig's fresh and eye-catching creative was right on target and Nancy oversaw every detail of the fabrication and printing. The Bridal promotion was a big hit at the Bridal tradeshow last month!"

REMEMBER:

Marketing is the sum of ALL your Advertising, Public Relations and Promotional efforts -- and you must understand ALL the components involved in a good marketing strategy.

Key components for a great marketing strategy


- A description of your key target buyer, your true end-user

- A listing of the market segments your company will compete in

- A statement of the unique positioning of your company and its products versus the competition

- Your company's "USP" or Unique Selling Proposition i.e. the reasons why you are unique or compelling to buyers

- What is your price strategy versus competition

- Detail on your marketing spending strategy with advertising and promotion

By A. K. Tobor, EzineArticles.com


Nancy Buckley
Account Supervisor
 
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Did you Know!
Most businesses will get 80% of their sales from 20% of their customers. Know exactly who those 20% are and aim your marketing to that segment.


About Nexus
Nexus Design is a full service graphic design, advertising and marketing firm located in Cardiff by the Sea, California.

The company has worked with a diverse array of companies, from large corporations and civic groups to fiercely independent start-ups.

Nexus designs and produces award winning brochures, corporate identity programs, print ads, product packaging, point-of-purchase displays, trade show graphics, signage and web site design.
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