April 2009

Branding the "motion within"
Mova picks Nexus to make its mark
Studio Forma Web Homepage
We recently completed the logo design for Mova Globe, an innovative company based in Solana Beach, Calif. Developed by a physicist, the globe slowly rotates, seemingly unaided, by using the ambient light in a home or office.

The globe encloses a photoreceptor that gathers room light to power an internal drive that spins the globe by means of a force from the earth's magnetic field and doesn't require batteries or power cords. Its perpetual, quiet motion brings a tranquil point of focus to a room.

As the technology is based on movement, we set out to design the Mova brand to visually show movement while still allowing for the inclusion of other product lines within the brand.
 
Recession Marketing

Unlike the earlier recessions in 1990-1991 and the year 2001, the current recession is different. In past economic downturns, companies tended to cut their advertising and marketing budgets. Recent studies have shown that this time around most companies realize that they need to continue marketing to stay close to their valuable customers. Customers today are more savvy in both the new and traditional media and they won't get fooled with the hard sell, 'buy now' techniques.

The owner of a San Francisco based marketing company recently made a statement that rings true in this current environment. "If we are to ride out this difficult period, we must be more observant, more strategic and more creative than ever before. Study your customers and their profit potential, select only those media that produce the best results, and look at new offerings that might create new revenue centers."

I would love to speak with you about your next marketing project. Give me a call.


Nancy Buckley
Account Supervisor

Click here to email me
 
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About Nexus
Nexus Design is a full service graphic design, advertising and marketing firm located in Cardiff by the Sea, California.

The company has worked with a diverse array of companies, from large corporations and civic groups to fiercely independent start-ups.

Nexus designs and produces award winning brochures, corporate identity programs, print ads, product packaging, point-of-purchase displays, trade show graphics, signage and web site design.