
The IDOC - Essilor Partner Lab Program, launched May 1, 2010, has been well received amongst IDOC members. An enrollment form is required to be filled out and emailed to lmotto@idoc.net in order to participate in this program and ensure all rebates are tracked accordingly.
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In This Edition
- IDOC INSIGHTS' Newest Feature
- IDOC University Upcoming Meeting Schedule
- IDOC Welcomes Lensco
- IDOC U. Webinar: Strategic Decision Framing
- IDOC U. Webinar: How to Reach #1 in Google Rankings
- RSVP TODAY: CIBA's First Practice Academy Program
- Attract New Patients: Cooper's Contact Sports Program
- Difficulty Choosing the Appropriate Exam Type When Billing?
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CHECK OUT IDOC INSIGHTS' NEWEST FEATURE: IDOC University Outreach
Over the next several months here at IDOC University outreach, I'll provide insight and scripting, tips and tricks for you and your team in an effort to make your communication with Patients and Optical "Clients" more effective and efficient. If you schedule the time necessary to learn and practice and implement these concepts and scripting, you will experience a remarkable improvement in patient/client experience and increased revenue to continue to grow your business.
Click here for your May IDOC University Outreach Click here to learn about Mark Hinton
Sincerely, Mark B Hinton |
IDOC University Upcoming Meeting Schedule  Jump start the month of June with IDOC University's upcoming Regional Meetings. Your attendance is requested: | June 2 |
Kingsport, Tennessee | Presentation: Enhance Your Profitability, Build Your Dry Eye Practice presented by Chuck Aldridge, O.D. Where: Meadowview Marriot, 1901 Meadowview Parkway When: 6:30 PM Dinner & Presentation
SEATING IS LIMITED, RSVP TODAY! | |
Click here to learn more about this IDOC University Meeting |
| June 12 |
Atlanta, Georgia | Speakers Include: Terry Bonds, O.D. Jay Binkowitz, Optometric Consultant Mark Feder, O.D.
Where: Westin Hotel Atlanta Airport, 4736 Best Road When: 8:00AM - 4:00PM | |
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| June 19 |
Kissimmee, Florida | Presentation: Advanced Technology IOL's as a Business Driver presented by Jim Thimons, O.D.
Where: Charley's Steakhouse and Seafood Grille, 2901 Parkway Boulevard When: 5:30PM - 7:30PM
SEATING IS LIMITED! RSVP TODAY BY CONTACTING LEA PHELAN, 1-800-IDOC-409! | |
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IDOC Proudly Partners With Lensco Lensco is now a preferred IDOC authorized distributor. Lensco will honor IDOC special pricing for CooperVision, CIBA Vision and HydrogelVision. They will honor all IDOC contact lens rebate programs and offer lowest column pricing from other Contact Lens companies.
Click here for more information on the IDOC - LENSCO Program
Webinar: Strategic Decision Framing - Chief Executive Optometrist
On Tuesday, June 8, 2010 at 8:00PM EDT the first Chief Executive Webinar, developed specifically for optometrists will be held as a complimentary benefit for all IDOC members. This webinar will be hosted by The Aresty Institute of Executive Education at the Wharton School of the University of Pennsylvania, The Vision Care Institute, LLC, and IDOC University. This exclusive online learning offers both new and established optometrists executive-level education to help them achieve higher levels of success in their practices.
The webinar will focus on decision framing. This one-hour interactive course will examine strategies for framing problems and demonstrate when and how to apply them. It also will show doctors how to deconstruct more complex challenges and offer strategic approaches for addressing key issues. All theoretical aspects of the course are illustrated through practical examples directly applicable to the contact lens practice.
The Chief Executive Optometrist Webinar will be presented by Kathy Pearson, PhD, Adjunct Associate Professor, Operations and Information Management Department at the Wharton School, and Walt West, OD, FAAO, Program Director at The Vision Care Institute, and is available at no cost to participants.
Click here to register for the Chief Executive Optometrist Webinar
Click here for additional information on this webinar
Webinar: How to Reach #1 in the Google Rankings
Eyecarepro.net is offering a Search Engine Optimization webinar which will be held on Tuesday, June 22, at 8:00PM ET. This course is designed to not only introduce doctors to the benefits of Search Engine Optimization, but to fully expose them to all details of optimizing their search engines.
Search Engines are the primary method of choice for potential patients looking for a new practice. It follows that if your practice isn't at the top of Google's search results, you won't get the new patients your web site should be bringing you. Search Engine Optimization (SEO) is the process which moves your practice web site to the top of the search engines. This course provides a detailed explanation of the changes that need to take place both on and off your web site to achieve search engine success.
Click here to register for How to Reach #1 in the Google Rankings
First Practice Academy Program by CIBA Vision and Essilor

CIBA Vision and Essilor, along with IDOC invites IDOC members who have been in practice for less than 3 years, located in the South, North, and East Regions to join in The First Practice Academy Program, October 26- 27, 2010 in Atlanta, Georgia.
As an IDOC member you will receive complimentary airfare and hotel for the entire conference; however seating is limited so act now by calling the IDOC office at (203) 853-3333
CooperVision Teen Program Helps You Attract New Patients CooperVision has now launched their Contact Sports Program. This exciting new program helps to promote the use of contact lenses in athletic teens. Essentially, providing patients with the competitive edge on the field and you a competitive edge in your practice!
Click here to learn more about the Contact Sports Program
Choosing the Appropriate Exam Type: 92xxx Ophthalmic Exam vs. 992xx E/M Exam presented by Robert E. Rebello

There is much confusion about the proper exam type to choose when billing for an exam. There are some simple rules you can follow to simplify the process of selecting the proper exam type. Many doctors primarily use one exam type. Other doctors use one exam type for "Wellness" exams and another type for Medical exams.
Click here to read the full article
IDOC warmly welcomes the following new members to our growing family of Independent Doctors:
| Dr. Sharon Berger | Roswell | GA | | Dr. Barry Blonder | Tucson | AZ | | Dr. Michael J Burke | Winston-Salem | NC | | Dr. Bruce Caperton | Jacksonville | FL | | Dr. Mitchell Cassel | New York | NY | | Dr. Christopher Coleman | Mount Airy | MD | | Dr. John Dattolo | Roswell | GA | | Dr. Janelle L Davison | Mariette | GA | | Dr. Darren Decker | Walkertown | NC | | Dr. Edward Deneve | Bellport | NY | | Dr. Sander S. Dorfzaan | Marietta | GA | | Dr. Sandra Duckworth | Smyrna | GA | | Dr. Brian Easley | Glendale | AZ | | Dr. Paul Elliott | Foxboro | MA | | Dr. David Freeman | Kernersville | NC | | Dr. Rex Freeman | Kernersville | NC | | Dr. Barry Gaffney | Plant City | FL | | Dr. Jacquelyn Guida | North Bellmore | NY | | Dr. Tamara Hester | Marietta | GA | | Dr. Paul Heyman | Montgomery Village | MD | | Dr. Frank E. Houser | Jacksonville | FL | | Dr. David Kowal | Hight Point | NC | | Dr. Joseph P. LaRochelle | Concord | NH | | Dr. Thomas McWhortor | Lexington | NC | | Dr. Joanne McWhortor | Lexington | NC | | Dr. Billy Moscow | Roswell | GA | | Dr. Tammy Nguyen | Tucson | AZ | | Dr. Katrina Nicholes | Tucson | AZ | | Dr. Sean Patrick Phibbs | Sea Grit | NJ | | Dr. Sebastian Polizzi | Syosset | NY | | Dr. Andrew Boren | Reno | NV | | Dr. Mark Roark | Fishers | IN | | Dr. Rick Ross | Winter Park | FL | | Dr. Brian Rosenblatt | Raritan | NJ | | Dr. Beth Rosenblatt | Raritan | NJ | | Dr. Stephen Rothbloom | Smyrna | GA | | Dr. Adam Rubin | Montgomery Village | MD | | Dr. Lauren Rubin | Rockville | MD | | Dr. Robert Sandlin | Athens | AL | | Dr. C David Sasser | Winston-Salem | NC | | Dr. David Schwartz | Newtown | PA | | Dr. Gary Shapiro | Phoenix | AZ | | Dr. Jeffrey Shearer | Jacksonville | FL | | Dr. Paul Soren | Forest Hills | NY | | Dr. Dexter Street | Mount Airy | NC | | Dr. C. Ron Tomkinson | Hight Point | NC | | Dr. Christopher Udina | Concord | NH | | Dr. Terry Warren | Dobson | NC | | Dr. Carey Weaver | Walkertown | NC | | Dr. Steven Zalaznick | Passaic | NJ |
More Info
For more information, please contact our office via email at membership@idoc.net or call an IDOC team member at (203) 853-3333. We are available to answer your calls Monday thru Friday from 8:30AM until 5:30PM EST. |
Comments?
We'd love to hear from you! Please send any questions or comments about this newsletter to membership@idoc.net |
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Newsletter Archives
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