The IDOC - Essilor Partner Lab Program, launched May 1, 2010, has been well received amongst IDOC members. An enrollment form is required to be filled out and emailed to lmotto@idoc.net in order to participate in this program and ensure all rebates are tracked accordingly. 

 



In This Edition

  • IDOC INSIGHTS' Newest Feature
  • IDOC University Upcoming Meeting Schedule
  • IDOC Welcomes Lensco
  • IDOC U. Webinar: Strategic Decision Framing
  • IDOC U. Webinar: How to Reach #1 in Google Rankings
  • RSVP TODAY: CIBA's First Practice Academy Program
  • Attract New Patients: Cooper's Contact Sports Program
  • Difficulty Choosing the Appropriate Exam Type When Billing? 

IDOC Updates

CHECK OUT IDOC INSIGHTS' NEWEST FEATURE:
IDOC University Outreach

Over the next several months here at IDOC University outreach, I'll provide insight and scripting, tips and tricks for you and your team in an effort to make your communication with Patients and Optical "Clients" more effective and efficient. If you schedule the time necessary to learn and practice and implement these concepts and scripting, you will experience a remarkable improvement in patient/client experience and increased revenue to continue to grow your business.

Click here for your May IDOC University Outreach
Click here to learn about Mark Hinton

Sincerely,
Mark B Hinton


IDOC University Upcoming Meeting Schedule

 

Jump start the month of June with IDOC University's upcoming Regional Meetings. Your attendance is requested:

 

 June 2  

Kingsport, Tennessee

Presentation: Enhance Your Profitability, Build Your Dry Eye Practice
                     presented by Chuck Aldridge, O.D.
Where: Meadowview Marriot, 1901 Meadowview Parkway
When:
  6:30 PM Dinner & Presentation

SEATING IS LIMITED, RSVP TODAY!

Click here to learn more about this IDOC University Meeting

 

 June 12  

Atlanta, Georgia

Speakers Include: Terry Bonds, O.D. 
                           Jay Binkowitz, Optometric Consultant
                           Mark Feder, O.D.

Where: Westin Hotel Atlanta Airport, 4736 Best Road
When:
  8:00AM - 4:00PM

 

 

 June 19  

Kissimmee, Florida

Presentation: Advanced Technology IOL's as a Business Driver
                     presented by Jim Thimons, O.D.



Where: Charley's Steakhouse and Seafood Grille, 2901 Parkway Boulevard
When:
  5:30PM - 7:30PM

SEATING IS LIMITED! RSVP TODAY BY
CONTACTING LEA PHELAN, 1-800-IDOC-409!

 


IDOC Proudly Partners With Lensco

Lensco is now a preferred IDOC authorized distributor. Lensco will honor IDOC special pricing for CooperVision, CIBA Vision and HydrogelVision. They will honor all IDOC contact lens rebate programs and offer lowest column pricing from other Contact Lens companies.

 

Click here for more information on the IDOC - LENSCO Program


Vendor Updates

Webinar: Strategic Decision Framing - Chief Executive Optometrist

On Tuesday, June 8, 2010 at 8:00PM EDT the first Chief Executive Webinar, developed specifically for optometrists will be held as a complimentary benefit for all IDOC members. This webinar will be hosted by The Aresty Institute of Executive Education at the Wharton School of the University of Pennsylvania, The Vision Care Institute, LLC, and IDOC University. This exclusive online learning offers both new and established optometrists executive-level education to help them achieve higher levels of success in their practices.

The webinar will focus on decision framing. This one-hour interactive course will examine strategies for framing problems and demonstrate when and how to apply them. It also will show doctors how to deconstruct more complex challenges and offer strategic approaches for addressing key issues. All theoretical aspects of the course are illustrated through practical examples directly applicable to the contact lens practice.

The Chief Executive Optometrist Webinar will be presented by Kathy Pearson, PhD, Adjunct Associate Professor, Operations and Information Management Department at the Wharton School, and Walt West, OD, FAAO, Program Director at The Vision Care Institute, and is available at no cost to participants.

Click here to register for the Chief Executive Optometrist Webinar

Click here for additional information on this webinar


Webinar: How to Reach #1 in the Google Rankings

Eyecarepro.net is offering a Search Engine Optimization webinar which will be held on Tuesday, June 22, at 8:00PM ET. This course is designed to not only introduce doctors to the benefits of Search Engine Optimization, but to fully expose them to all details of optimizing their search engines.

Search Engines are the primary method of choice for potential patients looking for a new practice. It follows that if your practice isn't at the top of Google's search results, you won't get the new patients your web site should be bringing you. Search Engine Optimization (SEO) is the process which moves your practice web site to the top of the search engines. This course provides a detailed explanation of the changes that need to take place both on and off your web site to achieve search engine success.


Click here to register for How to Reach #1 in the Google Rankings


First Practice Academy Program by CIBA Vision and Essilor

 

CIBA Vision and Essilor, along with IDOC invites IDOC members who have been in practice for less than 3 years, located in the South, North, and East Regions to join in The First Practice Academy Program, October 26- 27, 2010 in Atlanta, Georgia.

As an IDOC member you will receive complimentary airfare and hotel for the entire conference; however seating is limited so act now by calling the IDOC office at (203) 853-3333



Featured Articles

CooperVision Teen Program Helps You Attract New Patients

CooperVision has now launched their Contact Sports Program. This exciting new program helps to promote the use of contact lenses in athletic teens. Essentially, providing patients with the competitive edge on the field and you a competitive edge in your practice!

Click here to learn more about the Contact Sports Program 


Choosing the Appropriate Exam Type:
92xxx Ophthalmic Exam vs. 992xx E/M Exam presented by Robert E. Rebello

 There is much confusion about the proper exam type to choose when billing for an exam. There are some simple rules you can follow to simplify the process of selecting the proper exam type. Many doctors primarily use one exam type. Other doctors use one exam type for "Wellness" exams and another type for Medical exams.

Click here to read the full article

 

Newest Members

IDOC warmly welcomes the following new members to
our growing family of Independent Doctors:

Dr. Sharon BergerRoswellGA
Dr. Barry BlonderTucsonAZ
Dr. Michael J BurkeWinston-SalemNC
Dr. Bruce CapertonJacksonvilleFL
Dr. Mitchell CasselNew York NY
Dr. Christopher ColemanMount AiryMD
Dr. John DattoloRoswellGA
Dr. Janelle L DavisonMarietteGA
Dr. Darren DeckerWalkertownNC
Dr. Edward DeneveBellportNY
Dr. Sander S. DorfzaanMariettaGA
Dr. Sandra DuckworthSmyrnaGA
Dr. Brian EasleyGlendaleAZ
Dr. Paul ElliottFoxboroMA
Dr. David FreemanKernersvilleNC
Dr. Rex FreemanKernersvilleNC
Dr. Barry GaffneyPlant CityFL
Dr. Jacquelyn Guida North BellmoreNY
Dr. Tamara HesterMariettaGA
Dr. Paul HeymanMontgomery VillageMD
Dr. Frank E. HouserJacksonvilleFL
Dr. David KowalHight PointNC
Dr. Joseph P. LaRochelleConcordNH
Dr. Thomas McWhortorLexingtonNC
Dr. Joanne McWhortorLexingtonNC
Dr. Billy MoscowRoswellGA
Dr. Tammy NguyenTucsonAZ
Dr. Katrina NicholesTucsonAZ
Dr. Sean Patrick PhibbsSea GritNJ
Dr. Sebastian PolizziSyossetNY
Dr. Andrew BorenRenoNV
Dr. Mark RoarkFishersIN
Dr. Rick RossWinter ParkFL
Dr. Brian RosenblattRaritanNJ
Dr. Beth RosenblattRaritanNJ
Dr. Stephen RothbloomSmyrnaGA
Dr. Adam RubinMontgomery VillageMD
Dr. Lauren RubinRockvilleMD
Dr. Robert Sandlin AthensAL
Dr. C David SasserWinston-SalemNC
Dr. David SchwartzNewtownPA
Dr. Gary ShapiroPhoenixAZ
Dr. Jeffrey ShearerJacksonvilleFL
Dr. Paul SorenForest HillsNY
Dr. Dexter Street Mount AiryNC
Dr. C. Ron TomkinsonHight PointNC
Dr. Christopher UdinaConcordNH
Dr. Terry WarrenDobsonNC
Dr. Carey WeaverWalkertownNC
Dr. Steven ZalaznickPassaicNJ
 

 More Info

For more information, please contact our office via email at membership@idoc.net or call an IDOC team member at (203) 853-3333. We are available to answer your calls Monday thru Friday from 8:30AM until 5:30PM EST.

Comments?

We'd love to hear from you! Please send any questions or comments about this newsletter to membership@idoc.net

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