"When you first start off trying to solve a problem, the first solutions you come up with are very complex, and most people stop there. But if you keep going, and live with the problem and peel more layers of the onion off, you can often times arrive at some very elegant and simple solutions." Steve Jobs
When designing a logo many designs must be discarded to get to that final simple, elegant, stunning solution. Simple and elegant is harder than it looks. Logo design involves connecting experiences and ideas and synthesizing a new expression that speaks in an instant. Clients often don't know what they want until they see it. They do know what they don't want and are active in weeding out layers of solutions. One keeps going-until-they see it and are stunned.
Enjoy a few logo designs here:
Savantiques, "Save on Antiques" is a collectables mall.
 The oursportstv.com logo was designed for Jobson Productions. Oursportstv.com is a YouTube like forum for sports videos.  Designed for Growth Action Network, a coalition of individuals who work to monitor growth and development. 
A logo type designed for the documentary "Energy on Trial" produced by Jobson Productions. The documentary is a critical reevaluation of new nuclear, fossil fuels, and renewables. 
This logo was designed for the Florida Keys Tropical Research Ecological Exchange Institute. Its mission is to establish a scientific center for plant research that will produce innovative changes to health care, energy utilization, education, and the environment for the betterment of mankind.  BPIA, Advancing Knowledge About Biopesticides
BPIA is dedicated to fostering adoption of biopesticide technology through increased awareness about their effectiveness and full range of benefits to a progressive pest management program. The above logo is show with is associated branding- happy people enjoying gorgeous fresh produce. 
The logo design on the bottom right, is for the O'Doherty Group Landscape Architecture firm and viewed here, it is placed on the cover of their marketing brochure. | 
