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INNOVATIVE. EFFECTIVE. RIGHT.  
June 2012      

"Design is a Funny Word. Some people think design means how it looks. But, of course, if you dig deeper, it's really how it works."  Steve Jobs   
   

Is your design working for you?    

 

Good design works like this. Design is a state of mind. It's an approach to a problem. It's how you're going to kick your competition out the door. The best designs are notorious for seeming not designed at all - or undesigned.  GOOD DESIGN IS... innovative, unobtrusive, long lasting, simple, thorough, aesthetically pleasing, makes a product standout, and makes a product understandable and desirable.   

 

A few designs that really work. 

Download the Adaptation designed for the Global Environment Facility 

 

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View the logo, business card and a few pages from the website designed for the Florida Keys Tropical Research Ecological Exchange Institute.  Labels, #10 envelopes, and letterhead were also designed for the client, but do not appear here.  

 


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