From the Mind of a Creative Genius... "In most people's vocabularies, design means veneer. It's interior decorating. It's the fabric of the curtains and sofa. But to me, nothing could be further from the meaning of design. Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service."
Steve Jobs, CEO, Apple Computer, as cited in Fortune magazine, January 24, 2000
Many people believe that the only task of design is to provide styling to the visual appearance of products. This is a mistaken conception. While visual expression is an important part of the work of the designer, the fundamental work lies in producing a product that fully engages people in support of a particular activity, organization, product, or service. Take a look at some pages from the report designed by Marti for the Bill and Melinda Gates Institute for Population and Reproductive Health 2011 Report "Family Planning: Improving the Lives of Women and Their Families Around the World", to view a product that successfully engages readers support and understanding in its expression. 
To view more graphic design work go to www.martibetzdesign.com |
