| "Reporting In" Annual Report Design
All corporations must create and file an annual report each year for their shareholders. Some corporations will only meet the bare minimum of providing the necessary financial statements and not put any thought into creating a compelling annual report design. Don't miss this opportunity to market directly to interested shareholders and potential investors! Follow the example of the annual report designed for ASTAE, Asian Sustainable and Alternative Energy Program of the World Bank (below), and make an immediate impression with striking design right from the start.
Great annual report design will increase the likelihood that your audience will peruse the contents of your annual report rather than treat it as a boring financial statement. Good design combines art and technology to communicate ideas. GEF, Global Environmental Facility utilized image-based design as a powerful tool to convey information and communicate. View two compelling spreads from their annual report below to see the power of image-based design.
 
The design process involves researching, inventing and expressing ideas. Sometimes concepts pop out of nowhere, other times more deliberate techniques are needed. Brainstorming is the starting point, to develop inspiring ideas. Many versions later the design is hatched as viewed here (below) in two spreads from the annual report designed for FADICA, Foundations and Donors Interested in Catholic Activities.  
To view more Annual Report designs go to www.martibetzdesign.com
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