| Partner to Get Powerful, Strategic, Innovative Results to Create Maximum Impact
Working with USDA's best, Marti created a series of 5-72' x 48' Display Ads to promote the agency's creative services to prospective and current customers. The intended look of the series was to be visually engaging and dramatic, leaving customers to ask the Office of Communications, to create an innovative communication impact for their next initiative.

Despite popular misconceptions, good creative work doesn't often come in a flash of inspiration; usually it comes from lots of trial and error. This is why a great deal of time was devoted to consider several approaches, work them through, try them out and then revise, revise, revise until the project "worked". While Marti has obtained awards and recognition for creative design products, she is most proud partnerships with clients who are making this a better world. She is passionate about design that informs, clarifies, persuades, and communicates the possibilities of working together for positive change.
 The design process involves not only intuitive thinking but rational thinking, problem solving and research. Understanding the subject matter was essential in creating a context for implementing a great solution.
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