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INNOVATIVE. EFFECTIVE. RIGHT.  
March 2010  
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Creating
Logotypes in Photopshop
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Seven layers and a variety of layer effects were used to create this logotype. It was designed for a movie documentary on Nuclear Energy to launch in 2010. Keep an eye and ear tuned in for it.

 
Eye Catchers
These beautiful pages are for the 2009 Cities Alliance Annual Report.

The Cities Alliance is a global coalition of cities and their development partners committed to scaling up successful approaches to poverty reduction.





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World Bank Report Cover Design

The report covers for ASTAE were stuck in a rut.  New engaging covers for serious technical topics were designed to encourage and invite readership.


 
All covers follow the same grid and design, while colors and photos placement changes with country and topic.


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Stuck In A Rut?
Try something different.  Redo old promotions. Update your logo. Redesign your website. Take a look at some client redesigns in the sections below.
Arc Water Treatment
Take a look at the new marketing brochure for Arc Water Treatment Company.  They wanted to put new face on a 10 year old brochure.  Bold graphics and photoshop tricks set the tone for the piece that shows off the company's exciting new services and look. A new website is in the design process which will incorporate the new corporate look.

          



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Cities Alliance
For its 1oth Anniversary, Cities Alliance chose to kick up their heels and go all out on the cover design. for their Annual Report  The cover folds out to display the skyline of Mubai as seen from atop a tower of the Bandra-Worli Sea link. View the unfolded outside cover design below:

A lager view via pdf:

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Farmers Using New Methods to Help Farmers for Profit and Stewardship

The Maryland Grazers Network is a group of farmers and farm/environmental professionals who have organized to help farmers wanting to improve their grazing systems or begin a
grazing system. The Network provides experienced beef, sheep or dairy grazers to work as mentors with interested farmers. In addition to working with the grazing system, the project also helps farmers wanting to begin or improve their marketing to take advantage of the growing market interest in grass-based products. This calendar doubles as marketing piece and as informative support, which comes from mentors in research and field experts in pasture management, forage production systems, farm economics, marketing, as well as fencing and watering systems.
New Horizons
This is the year of the website redesign. New web authoring technologies and database integration now allow clients to stretch the limits of their web site horizons.  The pages shown below are from the redesign of the Biopesticide Industry Alliance website.
Sidebar accordion menu technology was added, custom scroll bars, a search engine, database interface and transparent backgrounds. This php site connects with two data bases so visitors and members can register and the information is immediately added to the database. The information is sortable and searchable via the site.





To view the website go to www.biopesticideindustryalliance.org
Innovative Thinking for the Girl Scouts!


A fresh look at a a marketing piece for the Girl Scout Council of the Nation's Capitol (GSCNC)-it's Camp CEO Journal. Camp CEO mixes young girls and corporate CEO's to make connections, share dreams, re-examine the past and discover the future.  This year's piece became a career journal within a journal, about the experience. Bound in a colorful spiral and ruled with spaces for writing, it serves not only as a delightful keepsake but also as successful piece to market this innovative program.  To view the pdf go to www.martibetzdesign.com

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