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INNOVATIVE. EFFECTIVE. RIGHT.  
May 1 2009  
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Up By Roots has won an ASLA National Honor Award for communications!
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View the cover more closely.
This eye-catcher cover was created in the  photoshop program by Marti, using overlapping layers with special effects. Composition is one of the most important features of graphic design especially when using pre-exisiting materials and diverse elements. The typography "rocks" and clearly this cover will sell this book that is totally technical inside.
 
Logo Teasers
A logo is the mark that visually represents a company or organization, this forms the foundation of the corporate identity. It is a name, symbol, emblem or other graphic that is designed for easy and definitive recognition by a targeted market.
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Growth Action Network is a coalition of individuals who work to monitor growth and development in Anne Arundel County, Maryland.

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"The nuclear energy industry is set for resurgence across the country and around the world. There are 104 nuclear reactors operating in the United States today. Already, the industry has submitted license applications to the Nuclear Regulatory Commission for multiple new reactors, with the possibility that companies may file more applications in the near term."
Click here to view other logos.
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Beyond the Emergency:
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A New Sustainable Response to HIV/AIDS
in Africa



To read the report and view it's sound design- click here.
and then click on #6.
"Stop the website-I want to get off!"
The average surfer will leave the web site in 8 seconds if the site lacks usability and visual interest. Web design is an art. Great web design occurs when design and content are seamless. With great web design, it's easy to find the information you need. There is only one navigational goal: Let visitors quickly and easily find whatever it is they're looking for on your site. However, this is not enough, the content must make you want to return again and again. Your site's design must incorporate the principles of web usabillity: fast loading pages, clear descriptive headlines, logical information architecture, consistent fonts, clear calls to action, and no-brainer navigation. Most importantly, great design gives credibility to your company/organization.
Enjoy the website below designed for the Growth Action Network. Visit the website: www.growthaction.net

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Everywhere...
Graphic design is everywhere, touching everything we do, everything we see, everything we buy: we see it on billboards, on websites, on postage stamps, and reports to educate the public.
The World Bank keeps donors and audience alike educated about their good work with well designed reports. The World Bank Group, established The Global Road Safety Facility was to generate increased funding and technical assistance to target and overcome safety management capacity weaknesses in low and middle income countries. Road crashes disproportionately harm the poor and their consequences can plunge households into poverty. These issues were addressed in a series of 3 reports designed for the facility. View spreads from the folder  (below) designed to house the 3 reports.  The impact of graphic design is everywhere including this folder which will help to protect future pedestrians, cyclists, motorcyclists and public transport passengers who are especially at risk.
View the 3 reports here.
Download pdfs and view all the reports by clicking through the numbers.
transportfolder

Front folder

covers
Element Orchestration
introshot

According to recent data, around 900 million people do not have access to safe water, 1.6 billion people are without electricity, 2.5 billion live without adequate sanitation, over 1 billion are without access to telephone services, and roughly 1 billion of the world's rural poor do not have adequate access to all-weather roads. The Sustainable Infrastructure Action Plan outlines a renewed commitment to client countries to improve the reach and quality of infrastructure delivery. The design in this report is complex -combining text, charts, photos and demands skill to orchestrate these elements so they add up to something distinctive, playful, and memorable.
Download the pdf.
 
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