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WHIMSY...Capricious Humor, Playful Expression
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REPORTING IN: FORM AND FUNCTION WORKING TOGETHER
The FUNCTION of a report whether to sell, inform,
educate or impress needs FORM. Form is both the
overall look and feel of the piece as well as the shape
and look of the individual components - the typefaces,
the graphic elements, paper texture...design. Strong
form/design brings value and professionalism to your
business. Compelling design married with an
organizations message are a winning combination for
an effective report. This issue shows how clients have
benefited from Marti's exceptional ability to understand
and convey their vision in print reports.
PDFs for each project are available and can be
downloaded by clicking on the appropriate links in the
website.
SHOWN BELOW is a cover used on the kitfolder which
houses The Johns Hopkins Malaria Research Institute's
5 Year Report "Breaking the Cycle".
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Another Mission
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"Reaching New Heights"
It was a record setting year-in a number of areas- for
the Girl Scout Council of the Nation's Capital . Key
among their new heights was membership. Now the
largest leadership development organization for girls,
they wanted the 2007 report to reflect this mission and
accomplishment.
GSCNC aimed high and achieved. The compelling
title "Reaching New Heights" and complimentary
cover design make a great first impression.
Appearance is reality in marketing, and you have to
look as professional as you are. View a few
spreads below and watch your eyes leap to the
photos. Text is broken into digestible morsels with
lots of white space.
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A Mission of Change
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Sustainable Future
The way information is presented (FORM) can be as
important as the copy or product information itself. The
right designer with a sense of the big picture is
essential. Report design is about splitting up the
content into absorbable pieces. Images, pull quotes,
typography,charts, illustrations and headings are all
tools used to break up content and also add interest to
the page. Marti uses these tactics to help highlight the
most important elements in the content and encourage
deeper reading and FUNCTIONALITY. Enjoy this
report on land use published by the Chesapeake Bay
Foundation.
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LOVING COLOR
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AND PHOTOSHOP FUN!
This UNPUBLISHED T-shirt design incorporates both
creative design and illustration technique with photoshop
effects. Good color choices and playing with photos can
bring about amazing results!
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This illustration was created by Marti, in pastels, as a family portrait. Illustration in this media can also be used in print. Once the illustration is completed a scan is created and saved to a CD for electronic print. The illustration below was used on a program cover.
With a well-designed logo, potential clients or customers can instantly discover how your business can serve them. Your logo is a visual representation of everything your company stands for. A good logo can build loyalty between your business and your customers, establish a brand identity, and provide the professional look of an established enterprise. Consider Jobson Sailing's "oursportstv.com" logo. It immediately generates a feeling of fun activity on a screen. Compelling action stories and events will be featured on this new website.
Add a little fun to your publication with whimsical line art illustration by Marti. View more fanciful decorative art by clicking on the illlustration.
