The old saying " Making A silk Purse Out of A Sows' Ear" is expressed in this brochure that describes new improvements coming to, Hampton House, originally built in 1926 and desperately needing a facelift. The intent was to develop a piece that would be useful to investors to visualize the experience of revitalization. This opened the door to infinite design possibilities- just the kind of project for Marti's creative mind. Good collaboration with writer and communication professionals produced creative results. An accordion folding piece doubles as a brochure and a poster, when unfolded. The fundamental premise was, that if this was worth doing, it must be done well to get the attention of future investors.

A Platinum MarCom award in the Design category was given to NEI Communications and Marti Betz for "Perspectives on Public Opinion" .

We live in a time of sensory assault. Competing for "eyeballs", which is to say, customers, is more than just an Internet phenomenon. The challenge for companies everywhere is to attract consumers to their products and services and to keep them in the face of fickle markets. How companies communicate to their markets and constituencies is becoming the primary means of differentiation today. There is increased pressure to support creative endeavors as NEI has done here. Companies that value design lead the pack.

It isn't enough for a company to have a great logo if the communications effort isn't carried out across the full spectrum of the company's interaction with its marketplaces--from how the telephone is answered to corporate identity, branding, packaging, print materials, advertising, internet, intranet. Everything counts, even invitations to small events, as displayed here are an opportunity to communicate the company message. The right designer and design can influence your audience in a positive manner.

Marketing Materials for the Johns Hopkins Malaria Research Institute.