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ANNUAL REPORT DESIGN THAT WORKS
Put a creative spin on the numbers and
organization
performance report. Learn practical and creative
tips for annual report design. Get
inspiration and ideas from viewing the
reports shown here.
In this issue the focus is on design for
annual reports.
PDFs for each project are available and can be
downloaded by clicking on the appropriate links.
SHOWN BELOW is the cover used in the "The Johns
Hopkins Proctor & Gamble Fellows Report."
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The Cover
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Creating Immediate Impact
The cover design should reflect the company
image while also creating immediate impact.
For most organizations, an annual report is a
special
image and branding opportunity that
doesn't come along every day. This cover for
Procter and Gamble and the Johns Hopkins
Bloomberg School of Public
Health Fellows Report depicts their common key
activities-improving quality of life for
people around
the world.
Since 2002, Proctor & Gamble has supported 11
fellows, who work to advance the health and well
being of women and children through clean water
and improved nutrition.
This report-a beautiful thing in
itself-clearly identifies the fellows, their
projects, and the quality of
this collaboration. Sensitive photos of
women and
children around the world and a strong graphic
framework results in a marketing tool that
provides
proof of the effectiveness of this partnership.
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Create An Experience
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Put Design Into Action
The annual report is a valuable opportunity
to make a
connection with your customers/audience. This
report for FADICA (Foundations and Donors
Interested in Catholic Activities, Inc.)
provides a
meaningful interaction with the organization's
mission and activities. Experience enables
relationship. Relationship enables loyalty.
Beautiful
design enables readability. Readability enables
getting your message out.
A graphic design studio is only as good as
the work it
produces. Marti's work reflects the quality
of her
thinking, as well as attention to aesthics,
functionality
and execution. She is proud of the work she
has done.
In every medium. For every Client.
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Cut To the Chase
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Highlight all the key stories from the past year. Trumpet new programs.
Peak inside the 2006 Annual report for ESMAP
(ENERGY SECTOR MANAGEMENT ASSISTANCE PROGRAM
of The WORLD BANK) and you can read a
complete overview of their on-going projects
and previews of new ones. ESMAP works to
promote the role of energy for poverty
reduction and environmentally sustainable
economic growth. Just click on the link below
to view the full report.
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Crunch the Numbers
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Easy-to-read data
Operational and financial data say a lot
about your organization at a quick glance.
Present information in an easy-to-read format
using tables, charts and graphs. Marti
created readable, visually interesting, data
presentations for the ESMAP Report. View a
few here:
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Smart Planning. Smart Design.
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Marti designs all manner of printed
materials and takes exceptional care to make
sure their design vision becomes reality in
the printing and production process.
A good annual report has a consistent theme
running through it. Tie the theme into the
text, graphics and general layout of the
publication.
Enjoy this annual report designed for the
Water Environment Research Foundation. An
eye-catching cover and a non-standard paper
size attract readers attention. Decide who
you want to impress. This report's audience
was clearly identified prior to design and
copy writing. See for your self.
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The above illustration was created by Marti, in Adobe Illustrator, for NATURESERVE. Used in the design of an invitation for an openhouse featuring JOHN NEILSEN and his new book "Condor: To the Brink and Back-The Life of One Giant Bird." This folding piece shown-opened below-forms an inviting self-mailer when folded. 
SPECTACULAR EYE CARE used this postcard to announce the opening of their new offices. In most cases, your visual identity is the first impression your company makes. It sets the tone internally and externally. Sending a postcard announcement displaying your identity is an enormous opportunity you should take advantage of.
Above is a postcard used as an invitation and as a marketing piece. The right identity shows how you see yourself, and how you wish to be perceived by the outside world.