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EXHIBIT / TRADE-SHOW / SIGNAGE DESIGN
Graphics are one of the biggest keys to successful
trade shows. Design is the most important factor in
first impressions, hands down. And at trade shows,
that is what draws people in. Dynamic, exciting
graphics, paired with the exhibit booth production
company of your choice, make your company stand
out. Think maybe it's time to upgrade your image with
new graphics for trade shows or a custom trade show
exhibit? We are ready to assist you.
In this issue the focus is on EXHIBIT / TRADE SHOW /
SIGNAGE DESIGN. BELOW is the exhibit booth
designed for Arc Testing Services, Inc.
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IT'S TIME...
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TO UPGRADE YOUR TRADE SHOW GRAPHICS!
The first step in developing new or renewed trade
show graphics is to determine the needs of the client,
the message the design should portray, and its
appeal to customers or users. Designers gather
relevant information by meeting with clients, and by
performing their own research. Identifying the needs
of consumers is becoming increasingly important for
graphic designers as the scope of their work
continues to focus on creating corporate
communication strategies in addition to technical
design and layout work. Several layouts OF
POSTER, EXHIBIT BOOTH, AND SIGNAGE are
presented for the client to choose from.
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DON'T FORGET BANNERS AND POSTERS...
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As Effective Trade Show Communicators.
The banner shown on the right was designed for
NEI, Nuclear Energy Institute. It's design doubles as
as banner and post card leave behind.
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This banner and the other two below, were displayed at
the NBSA Conference. Simple copy and colorful
graphics, work well to attract attention and highlight
information.
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ANOTHER BANNER
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THAT WORKS!
IT IS IMPORTANT, not to put your entire brochure on
banners and trade show exhibits! Create several
pieces to show off specific specialities or services
your organization provides.The three banners shown
here complete a series that are graphically
connected and were displayed in different conference
venues.
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YOUR PUBLIC FACE
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Branding your imagery.
Use a standard template to brand your signage look.
Consistent exposure within the same graphic style
imprints your organization's professionalism and
personality on the viewer.
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"LATINO WOMEN" These illustrations were created by Marti for PAHO (PAN AMERICAN HEALTH COUNCIL) to illustrate a situational analysis of cervical cancer in Latin America and the Caribbean. Portraits were painted using the Adobe Photoshop airbrush tool. 
AFRICAN BIODIVERSITY COLLABORATIVE GROUP Poster presentation on HIV/AIDS and Conservation