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GRAPHIC DESIGN 101
The visual impact associated with a product or a service can
affect the way it is perceived and the level of success it
experiences in the marketplace. A graphic designer is called
upon to establish and guide these perceptions with marketing
and communication skills that provide solutions to problems,
communicate messages, and sell products to a chosen
market through visually stimulating graphics. As an
experienced designer, Marti Betz Design provides exceptional
performance and creativity.
In this issue the focus is on Annual Reports. The annual report
?a corporation's yearly fiscal report to its stock holders
and financial community?is one of your most effective sales
tools. It must be not only eye-catching, but informative, and
compel the viewers to continue to support you with their
wallets.
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ANNUAL REPORTS AREN'T JUST ABOUT FINANCE
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PEOPLE WANT TO HEAR...THE STORY and see some pictures too.
THE STORY...supported by compelling graphics and solid
design, motivates and attracts future shareholders and
investors. The highlights and statements to the stockholders
?not the financials?are the-most read sections of the annual
report. Your report, as in every marketing piece you
produce, promotes your brand, speaks to your mission and
must look good doing it!
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NSBA PAPER DOLLS FOR CONGRESS
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These unfolding lobbying tools had enormous appeal....
So great was their appeal, that they stood on the desks of
Congress to remind them of the bills to be passed and funded.
Very clever NSBA!
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"JAMAICAN WOMEN" These illustrations were created by Marti for PAHO (PAN AMERICAN HEALTH COUNCIL) to illustrate a situational analysis of cervical cancer in Latin America and the Caribbean. Portraits were painted using the Adobe Photoshop airbrush tool. 
