| Greetings! |
 What is your customer's perception about your bank's customer service? How do they feel about your competitors, or how much do they know about other products and services your bank offers? Knowing what your customers really think is the first step to being able to meet their needs. |
| Customer Behavior and Perceptions |
In the past, it has been difficult to gather opinions and make sense out of results from paper surveys, hand-written comment cards and even telephone surveys. Those methods took a lot of time, and were expensive to administer and maintain. According to the Direct Mail Information Service, 55% of consumer direct mail is discarded unread and the rise of the Telephone and Mail Preference Services is putting increasing numbers of customers beyond reach.
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