|
Customer Service Cross Selling 
Companies that want to sell more products and services through their customer service reps, a growing trend called cross-selling, should pay better attention to basic customer service if they want to succeed.
A new survey by The Forum Corp. of Boston indicates that, despite conventional wisdom to the contrary, consumers are open to sales pitches from customer service representatives -- but only if the rep first solves the customer's problem and is sensitive to the customer's needs.
The survey of 1,624 respondents world-wide found that:
- 88 percent of customers value service reps who suggest alternative products or services that better meet their needs
To continue reading the article please click here. |
