How Can You Lure Your Audience Back?
Number 2. Give value for the money - The biggest complaint I hear about going to the movies is that it is so expensive. "Why should we spend $30 at the multiplex when we can rent the movie in a few months for $3?" is a common cry. But people are happy to drop $30 or more at concerts, plays, sports events and other entertainment venues. Special events are a great way to give value for money -- bringing in an actor from a movie, offering themed snacks, holding goofy contests. Instead of a pre-show, why not show a short cartoon beforehand? In other words, you have to give audiences things they can't get at home on DVD, and I don't mean overpriced soft drinks.
One of the best examples I know is Alamo Drafthouse in Austin, Texas. If I decide to see Transformers, I want to see it preceded by an outdoor show with a giant Robosaurus. The Arbor Theater, which is Regal's Arthouse in Austin, occasionally holds an interesting promotional event before a movie, and I wish they'd attempt more of that sort of thing.
If you missed part one of our series, please click here.
Stay tuned next newsletter for #3 ! |
