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Gen Y Online Financial Services Usage |
 eMarketer looked at the potential for marketing online financial services to 18 to 28 year-olds. Check out these results. Generation Y, now between 18 and 28 years of age, is the most obvious target for online marketers if the top criterion is heavy Internet use. Internet use by 18 to 29 year-olds ranges from 82 percent to 85 percent, according to the Pew Internet Project. Financial institutions may be ignoring or even turning off this segment, since their financial needs today are typically limited to checking accounts, credit cards and loans, not mortgages or brokerage accounts.
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Ann Michaels can help discover what you excel in, what you need to improve on, or items you need to add. Our services, whether it is mystery shopping, online comment cards, or phone-based surveys, can help improve your customer and/or employee satisfaction. Call 630.922.7804 ext 102 or email me today for a free consultation!
Thank you,
Kathy Doering, President
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