Ann Michaels & Associates
Providing Customer Service Solutions Since 1998
A recent MasterCard poll suggests that 80% of all restaurant complaints are related to poor service, not inadequate products. 23% of those surveyed said they would never return to a restaurant where they were dissatisfied with the service they received.

Likewise, the National Association of Customer Service found that the biggest reason retail customers decide not to return to an establishment relates directly to the level of personal attention and treatment they receive from the service staff. There?s no escaping it - customer service is very much a ?hot button? and plays a factor in whether a business will do well or not.

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What makes a great restaurant experience?

The wait staff at your restaurant are the key players when it comes to customer service. A great server will keep customers coming back for more, but one who does not provide excellent customer service could lose customers that you may never know about - they won't say anything to you, but they WILL tell others!

Here are some keys to providing excellent customer service. Do you wait staff consistently do the following?

  • Offer a natural, sincere smile? Servers should make guests feel as though they are the only customers in the restaurant
  • Establish and maintain eye contact? Lack of eye contact may be interpreted as disinterest
  • Avoid using casual responses or mechanical greetings? A customer will pick up on insincerity quickly
  • Check back with guests once the entrees are served? Checking back on guests within two minutes is most appropriate - it gives them a chance to taste the entree and any problems can be handled quickly
  • Communicate well? If the meal is delayed, servers should let their guests know as quickly as possible. Avoiding this will make the situation worse
  • Say "thank you" and invite guests to return in a sincere manner? This seems like common sense, but can be easily forgotten

Mystery Shopping Takes the Guesswork Out of Customer Service

The use of mystery shopping is invaluable to monitor customer service levels within your restaurant.

At Ann Michaels we help restaurant owners develop solid successful programs whether you have one location or one hundred!

Mystery shopping will allow you to see your restaurant through the eyes of your customers. It will also:

  • Improve the performance, attitudes, and behaviors of staff by providing tangible feedback about customer service levels
  • Ensure that current promotions are being sold and specials are honored and in the manner you intended
  • Ensure that training methods are being executed properly
  • Keep staff "on their toes" because they are aware of the mystery shopping program
  • Ensure compliance procedures are in place, and younger patrons are being asked for identification when ordering alcoholic beverages
  • Track loss prevention issues - make sure your staff is not intentionally or unintentionally making errors that will cost you money

About Ann Michaels & Associates
Ann Michaels & Associates has been partnering with restaurants across North America since 1998. We provide several services to assist you with monitoring and improving your customer service.

We invite you to view our website for more information on mystery shopping and our services. Contact us directly at 630-922-7804 ext 20 or send us an email for more information.


Start the New Year Right - Try Us Today!
If you'd like to see what a mystery shopping program can provide, please contact us today. We would be happy to send you information about our services.

Start a program in January or February, and we will offer a 50% discount off of your setup fees (a $150.00 value).



Do you already have a mystery shopping program in place? We can beat any price and provide outstanding quality. Call us directly at 630-922-7804 ext 11 or email Kathy Doering to learn more.