Suntrust Bank Takes the Lead in Call Center Study
SunTrust Bank placed first in an O'Connor &
Associates "Industry Benchmark" survey. The
biannual report measures the effectiveness of sales
agents who handle inquiries about opening a
checking
account, savings account, CD or applying for a
personal loan.
For the survey, each bank was monitored 100 times
during a thirty-day period. O'Connor & Associates
then completed a twenty-four-question form in the
following categories: Customer Reception, Customer
Rapport, Needs Identification, Professionalism,
Product Knowledge, Cross Selling Capability and
Closing.
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Maintain Customer Service Levels With Mystery Shopping
The banking industry has become increasingly
more
competitive, with a multitude of banking options
available to
consumers. Customer service is an important factor
for consumers when choosing a bank, so be sure
yours is consistently the best it can be.
If you do not currently use a Mystery Shopping
Program, call us today!
Ann
Michaels offers
state of the
art reporting capabilities and completely customized
surveys, both of which are
invaluable in tracking customer
service.
Please take a moment to view a
complete list
of our services and then contact us via
email
or directly at 630-922-7804 ext 11 to discuss
starting a program - you could take the
lead in 2007!
Click here to view a list of our services
phone:
630-922-7804 ext 11
