About Price And Associates
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Attorney Pamela Y. Price founded Price And Associates in June 1991 with a vision to establish a minority- and woman-owned litigation Firm in Oakland, California. In the 20 years since its inception, the Firm has evolved into a premier civil rights practice with a wealth of experience in federal court litigation.
For more information, visit our website at www.pypesq.com.
To submit a Potential Client Questionnaire, go to Contact Us.
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June 8, 2012
Equal Rights Advocates
38th Annual Luncheon
11:15 am - Check In
12:00 pm - Luncheon
Celebrating Title IX
333 O'Farrell Street
San Francisco
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Equal Justice Society (EJS)
Civil Rights Fellowship Luncheon
11:30 a.m. to 1:30 p.m.
The City Club
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American Association for Justice (AAJ) Conference
"Strength in Knowledge.
Power from Networking. United for Justice"
Chicago Hilton
Chicago, Illinois
Simona Farrise
VP Candidate
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- Martin Luther King, Jr.
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"The Wind Beneath My Wings"
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"Serenity" by Thomas Blackshear
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Welcome. May is the month that we celebrate our Mothers. This month, we pay tribute to the Godmothers of the Firm. Each of these women "mothered" me in significant ways, and paved the way for Price And Associates to exist.
My own Mom, Mildred Price, was my first teacher and an outstanding educator - she continues to teach me to this day. My foster Mom, Alice McCall Aaron, affectionately known as "Genamama," was so kind and special to me and I cherished every moment with her. Amy Jenkins is the sharp hard rock who made me strong and insisted that I could and can survive anything by faith. Her Sister, Rev. Dr. Lorena O'Donnell, was truly my big Sister and the one who made a way for me to go to Yale. Irene Carter and her husband John Carter were my first clients when I was admitted to practice in 1983. The trust and confidence that they had in a first year lawyer was quite remarkable. Irene's unwavering faith in me and this Firm continues to inspire excellence.
We honor each of them as "Godmothers of the Firm." It is my hope and prayer that I can be as good to others as they have been to me.
Best wishes,
Pamela
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Godmothers of Price And Associates
Mildred Price was born in Birmingham, Alabama on September 18, 1931. She was born into segregation on an unpaved street on the back side of poverty. Her grandfather was murdered for being too "uppity." After his death, a white man came and evicted her grandmother and all of her children, including Mildred's Mom, from the land owned by her grandfather. Despite a lengthy legal effort, the land was never regained. It was a time when Black people were routinely losing property and they had no access to the Courts. In 1945, Mildred was the 8th grade Valedictorian for her class. Mildred ran away from home after she completed the 8th grade because she knew that her family was so poor that there was no way she would be able to attend high school in Birmingham. Motivated solely by a desire to go to school, she went to live with her Mother's cousin Lillian and her husband Woods in Wheelwright, Kentucky. She never went back to Alabama. She went on to graduate from West Virginia State College in 1953 and become an elementary school teacher. She taught in the Cincinnati Public schools for more than thirty (30) years. In 1955, Mildred married David Price, a native of Sabina, Ohio. They moved together first to Dayton and then to Cincinnati. They had two girls, Attorney Price and her younger sister Tonsa, both born in Dayton, eleven months apart. Mildred (and David) instilled in both girls a love of God, a thirst for education, a spirit of adventure, a commitment to excellence and a fearlessness that has served them both well in life. Mildred has been a constant supporter of Price And Associates in numerous ways since its inception in 1991, and is proud to be honored as a "Godmother of the Firm." Alice McCall Aaron was born in Haynesville, Alabama on September 22, 1916. She moved to Cincinnati, Ohio in 1941. She had three daughters, including her youngest girl, Regina. Alice became known to all, including her forty grandchildren and Attorney Price, as "Genamama." Most of her adult life she worked as either a housekeeper or a custodian.
She was a single Mom, known for her overwhelming generosity of love and kindness - she was always nurturing, providing, protecting and giving advice. What little she had, she shared with everyone. When her children became involved in the Black Power Movement in Cincinnati, she was a quiet and steady source of support and strength to them all. In 1962, she tried unsuccessfully to integrate the all-white swimming pool in Norwood Park. She was the first mature woman Attorney Price ever met who wore her hair in an Afro. She and Attorney Price formed a special bond in 1970 that persisted until her death on February 21, 2009. She was truly "the wind beneath my wings." Amy Jenkins was born in Cincinnati, Ohio on March 22nd. In the summer of 1970, Amy saw a very difficult and rebellious 13-year-old runaway who had a lot to learn and took Attorney Price under her wing. Amy often used her own strong will and no-nonsense approach to "check" Attorney Price and get her to go to school and fulfill her potential. When Attorney Price needed a place to live, Amy asked her older sister Lorena to take the wild young woman into her household and Lorena agreed. Amy recognized that her Sister Lorena was uniquely qualified to take charge of this particular little troublemaker.
Amy's advice to young women is to "Serve the Lord - make him your choice - and love your mother and father so that your days may be long." She loves Attorney Price and would do anything for her. She also strongly supports President Barack Obama and thinks that people should rally around him and place him in the hands of the Lord.
Rev. Dr. Lorena O'Donnell gave her life to humanity. Born on May 1, 1929, in Cincinnati, Ohio, she professed a hope in Christ which she maintained until her death on September 1, 1998. She was a natural leader who served her community in many ways, including as the President of the Cincinnati Board of Education. In 1986, the Cincinnati Enquirer Newspaper honored her as one of its Women of the Year. In 1972, Dr. O'Donnell attended Yale University for a semester as a participant in Yale's Mid-Career Program for City School Administrators. She took Attorney Price, then a sophomore in high school, with her. Several years later, Dr. O'Donnell was largely responsible for Attorney Price's admission to Yale College. Rev. Dr. Lorena O'Donnell's Challenge "I challenge you . . . To guide, nurture, and develop children toward their potential To protect and acknowledge the elderly for their wisdom To be aware of nature for its beauty and its wonders To accept change for its inevitability and its opportunities To respect human differences for their values To protect the rights of the weak and downtrodden and empower them To acknowledge God's grace for its sustaining quality To exalt the love of God in all your ways."
 | Pamela with Irene Carter |
Irene Moore Carter was born in Wichita Falls, Texas on November 7, 1923. She was raised in Dallas and moved to California at age 16. She began her adult life working in the Richmond Shipyards as a welder. Today, Irene is known affectionately as "Sister Carter." She has belonged to the Church of the Good Shepherd (Baptist) for 53 years and serves as the most senior Mother of the Church. Attorney Price met her there as a young single mother in 1982 while she was preparing to take the California bar. Irene and her husband John were Attorney Price's very first clients.
Irene was married to John C. Carter for sixty-four (64) years before he passed away in 2008. Irene is a proud survivor of breast cancer. At age 88, she has 5 children, 10 grandchildren and 14 great-grandchildren. She has hosted "family day" once a week on Tuesday nights for more than 46 years. Every Tuesday, she cooks dinner for her children and grandchildren at the family home in Oakland. Anyone who knows the Carter family knows where they can get a good meal on Tuesday nights.
Irene is an ardent supporter of President Barack Obama and believes that people do not give him nearly enough credit for the things that he has done. She follows politics very closely. She also believes that President Obama's current position on gay marriage is the right one.
Irene's advice to young women is "Be a lady first! Get an education before you start looking for a job. If you have to start work, go to school part-time. Be determined to stick with it, and when it gets hard, think about what is your goal. You can't give up. Sometimes you have to create your own job, but you need a job to support yourself." She continues to support Price And Associates in all of its endeavors.
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Ida B. Wells-Barnett:
Legacy Godmother of the Firm
 | Ida B. Wells-Barnett |
2012 marks the 150th anniversary of the birth of Ida B. Wells-Barnett.
She was born into slavery in 1862 in Holly Springs, Mississippi. Orphaned at age 16, she took on the responsibility to raise her five (5) siblings. She moved to Memphis, Tennessee where she became a teacher and a writer. There, she joined with several friends and became editor of Evening Star, a Black weekly newspaper. In 1884, while riding in the ladies' car on a train to Nashville, Ida B. was forcibly removed from that car and forced to ride in a "colored-only" car even though she had a first-class ticket. Ida B. sued the railroad and won $500. On appeal, the Tennessee Supreme Court overturned the verdict, and she had to pay court costs of $200.
Ida B. eventually became a reporter and part-owner of the Memphis Free Speech and wrote frequently about racial injustice, often focusing on issues involving the school system which still employed her. Eventually, her teaching contract was not renewed. She began focusing on lynching which was a regular practice at the time, and even endorsed violence as a means of self-protection. She carried her own pistol for self-defense. In 1892, after Ida B. denounced the lynching of three black businessmen and called for an economic boycott of white-owned businesses as well as the segregated public transportation system, the white community became incensed at her. A mob invaded her paper's office and destroyed the presses. She was out of town and immediately relocated herself to New York where she called herself a "journalist in exile." Ida B. traveled throughout the United States and overseas to Britain and France speaking out against lynching. She settled in Chicago, where she worked with Frederick Douglass and a local lawyer and editor, Frederick Barnett. She soon married Barnett and they had four children together. She helped raise his two children from his first marriage. She also wrote for his newspaper, the Chicago Conservator. In 1895, she published the Red Record, a documentation of racially-motivated lynchings in the United States. Ida B. was a founding member of the NAACP in 1909, but later withdrew her membership because she believed the organization was not being militant enough. In her writings and lectures, she often criticized middle-class blacks, including ministers, for not being active enough in helping poorer members of the black community. She worked with the Negro Fellowship League for ten years helping African-Americans newly arrived from the South to settle in Chicago. She worked for women's rights as well with leaders in the women's suffrage movement. She continued to be active in the community as well as state and national politics until her death in 1931. Her own autobiography, Crusade for Justice, was published in 1970, edited by her daughter, Alfreda M. Wells-Barnett.
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CABL Conference Presentation
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CABL President Vernon Goins (left) and CABL Judicial Honorees
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On Saturday, April 14th, during the California Association of Black Lawyers (CABL) 35th Annual Conference in Emeryville, Attorney Pamela Price joined Attorney Simona Farrise of The Farrise Law Firm in presenting the film "Hot Coffee" about the infamous personal injury case against McDonald's. The case has been routinely cited by the media as an example of how citizens have taken advantage of the legal system.
Most people think they know the "McDonald's coffee case," but what they don't know is that corporations have spent millions distorting the case to promote tort reform. HOT COFFEE reveals how big business, aided by the media, brewed a dangerous concoction of manipulation and lies to protect corporate interests. By following four people whose lives were devastated by the attacks on our courts, the film challenges the assumptions Americans hold about "jackpot justice." The plaintiff, a 79-year-old grandmother named Stella Liebeck, was not driving, nor was the vehicle moving when the injury occurred. While the car was stopped, Mrs. Liebeck, who was sitting in the passenger seat, tried to hold the coffee cup between her knees as she removed the lid. The cup tipped over, spilling the contents into her lap. The scalding-hot coffee caused third-degree burns over 16% of her body, including her genital area. She had to be hospitalized for eight days. She required extensive skin grafts and was permanently scarred. She was disabled for two years. Mrs. Liebeck's physician testified at trial that her injury was one of the worst cases of scalding he'd ever seen.
More than 700 claims had been made against McDonald's before Mrs. Liebeck was injured, and many of the victims had suffered third-degree burns similar to Mrs. Liebeck.
The jury awarded $200,000 in compensatory damages to Mrs. Liebeck, which was reduced to $160,000 because the jury felt that only 80% of the fault lay with McDonald's, and 20% with her. They also awarded $2.7 million in punitive damages, to punish McDonald's for its callous treatment of Mrs. Liebeck, and its years of ignoring hundreds of similar injuries. This amount represented only two days' worth of McDonald's revenue from coffee sales alone. The trial judge reduced the punitive damages, however, to $480,000. After further negotiation, Mrs. Liebeck ultimately received $640,000.
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Pamela visits with NBA Immediate Past-President Demetrius Shelton and Attorney Carla Minnard of the Farrise Law Firm
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Attorney Simona Farrise and Pamela with young attendees of their CABL presentation
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Attorneys Price and Farrise led a lively discussion with the group of mostly high school students on the current state of American jurisprudence, where the right to legitimate redress for wrongs committed remains under heavy attack. The civil justice system is the one and only place where an average citizen can go toe to toe with those with money and power and still have a shot at justice. Price and Farrise firmly believe and hope that HOT COFFEE has the potential, with the right funding and effort, to really change the way people think about our civil justice system and access to the courts. Kudos to CABL and the Farrise Law Firm for sponsoring this insightful film.
 | Pamela and Simona with a potential future California SuperLawyer |
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Friends Foundation International (FFI) Benefit
It was the best of friendship at the Friends Foundation International (FFI) First Annual Benefit on April 22nd held at the Freight and Salvage Coffeehouse in Berkeley. The benefit gathered FFI's members and friends to celebrate more than 20 years supporting worthy environmental projects throughout the world. A Silent Auction raised funds to continue the organization's good works - Price And Associates donated a certificate for a week's vacation anywhere in the world at a five star resort through Interval International. Numerous musicians graced the stage to provide excellent entertainment for the attendees. Pamela joins FFI Director Michael Freund (pictured below right) and all the Board Members in thanking those who contributed to the event and those who attended, friends old and new.

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Glad Tidings Small Business
and Entrepreneurship Conference
 | Pamela and Valerie Daniels-Carter, President and CEO of V&J Holding Companies, Inc. |
A sunny Saturday April 21st brought a special ray of light to Glad Tidings Church in Hayward, where entrepreneurs gathered to discuss business development at the Empowerment 2012 - Small Business and Entrepreneurship Conference. Glad Tidings business owners welcomed representatives of the U.S. Small Business Administration (SBA), the Alameda County SBDC (Small Business Development Center), and renowned entrepreneur Valerie Daniels-Carter, President and CEO of the country's largest minority-owned restaurant franchise, for a day of seminars, networking, and inspiration. Pamela was pleased to participate and gain knowledge and information specifically directed toward the real engines of business development in our communities, small businesses.
Pamela was particularly inspired by the testimony of Ms. Daniels-Carter, clearly the Madam C.J. Walker of our time. Ms. Daniels-Carter is the President and CEO of V&J Holding Companies, Inc. Her dream began in 1984 with a single Burger King. In 2011, she earned seventy billion in sales. She recently became one of the owners of the Green Bay Packers. She constantly reminds herself and others, "Don't allow anyone or anything to prevent you from achieving excellence."
For more information about this amazing woman of God, please click here to read her biography. For more information about resources available to small businesses locally, please visit www.acsbdc.org.
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ERA Litigation: Bojorquez v. ABM Industries, Incorporated et al.
Equal Rights Advocates (ERA) of San Francisco has been protecting and advancing the rights and opportunities of women and girls for almost 40 years. Teaming up with the San Francisco law firm of Talamantes Villegas Carrera, LLP, ERA took on the case of Maria Bojorquez against her employer, ABM Janitorial Services-Northern California. On May 17, 2012, a San Francisco Superior Court jury awarded Ms. Bojorquez $812,001 in damages for sexual harassment and retaliation.
Ms. Bojorquez worked for ABM as a nighttime janitor, working alone cleaning offices. From the very beginning of her employment, she was subjected to sexual harassment from her direct supervisor. His unwanted predatory behavior escalated, until the night of October 4, 2004 when he raped her in an office she was cleaning. When Ms. Bojorquez complained to ABM management, ABM retained the supervisor, made her swear to secrecy about the assault, and retaliated against her by firing her from her job.
Ms. Bojorquez, with the aid of ERA and her brave attorneys, was able to achieve some justice for herself, and by extension for all women in the workplace. Monali Sheth, staff attorney at ERA, stated, "This case puts a spotlight on the problem and on companies like ABM which shamefully foster these terrible working conditions. What Ms. Bojorquez went through is outrageous and ERA will not stop its advocacy until the workplace is safe for all women."
The case is Bojorquez v. ABM Industries, Incorporated et. al., Case #CGC-10-495994, San Francisco Superior Court. For more information about ERA, please visit www.equalrights.org.
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 Price And Associates
901 Clay Street Oakland, California 94607 (510) 452-0292 (510) 452-5625 (Fax) "Injustice anywhere is a threat to justice everywhere." -- Martin Luther King, Jr. |
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