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What 1980s MTV Can Teach Us About Today's Corporate Videos
 With the staccato burst of an electric guitar riff played over a Warhol-esque photograph of an astronaut on the moon, the era of short-form video as a marketing vehicle was born at midnight, August 1, 1981 on MTV. Make no mistake, music videos (and the investment in creating them) weren't just entertainment: they were public relations, marketing and sales rolled into one. When a video worked, an immediate and lasting image was created, word-of-mouth took off and records sold. What more could a marketer ask for...READ MORE |
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Chief Executive's 10 Most Valuable CEOs: Where are the Women?
Former Apple CEO Steve Jobs, Philip Morris International CEO Louis Camilleri and MetroPCS CEO Roger Linquist made it to December's most valuable CEOs list. But there's something blatantly missing from this roundup - where are the women?
The cold hard truth is this: despite major strides for women in business over the past few years, men still vastly outnumber women in the CEO role. In fact, Catalyst research (October 2011) shows that women currently hold only 3.2 percent of Fortune 500 CEO roles and 3.5 percent of Fortune 1000 roles...READ MORE
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Help! I Can't Explain PR to My Six-Year-Old Son
Why is it so difficult to explain what we do to others who aren't in this business? If you're reading this, you might have your own story or two about...The Question.
It goes something like this: "I don't get it. What exactly do you do for a living?" And just like that, the search for the elusive Answer begins. I sometimes joke that my father- in-law probably finds it easier to just think I'm in the CIA, believing I go in circles to explain my "day job" just to keep him guessing. Well, I am not in the CIA, the FBI or even the NHL...READ MORE
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Watch Stern's latest video here highlighting how we connect with communities where we work and live. Ask us how digital video strategies can increase brand awareness for you, your products and your organization. 
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"Corporate speak" is the gobbledygook that slows down progress and understanding in companies across the world.
BUST IT
Instead of saying "beefed up" try "strengthen."
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 You may think a paid advertisement is a foolproof way to connect with key stakeholders. However, as consumers continue to battle information overload, many are flipping past ads or quickly scanning them.
Click here to learn how your ads can be more effective.
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"The beginning of January is a natural choice point for every management team. The changeover to a new calendar year, coinciding with the return of many from holiday breaks, is a perfect opportunity to reflect on what was learned during the past year; set exciting stretch goals for the year ahead; and start taking actions to achieve those goals."
- Ron Ashkenas, senior partner of Schaffer Consulting, as featured in his Harvard Business blog "Return, Reenergize, and Reinvent"
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Stern + Associates is a full-service public relations, marketing and digital communications agency. Our Connected Communications® approach fuses the best of traditional media, digital, marketing and direct engagement strategies to generate measurable payoffs for our growing roster of national and international clients. We share occasional announcements with our clients and friends, and encourage you to forward this to colleagues who might benefit from the insights presented here or reply to this email with contact information of those you would like added.
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