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How Your Colleagues Can Help Your Career
 In the public relations field, I am fortunate to be surrounded by strong, powerful women every day. However, I was recently reminded how indebted I am to the many women before me when I watched the HBO documentary on the life of Gloria Steinem, the American feminist, journalist, and social and political activist who gained notoriety as a leader of the women's liberation movement in the late 1960s and 1970s.
Steinem's journey highlighted many of the injustices women faced during this time, including...read more |
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In Case You Wondered, a Real Human Wrote This Column
 The title above appears as the headline of a recent New York Times article by Steve Lohr. Lohr reports on a number of media companies using a new software called Narrative Science to analyze data and turn the information into automated articles which, for all intents and purposes, appear to be written by a live human being. Only they're not. It really makes you think about the future of journalism as we know it. In fact, the article refers to something called "computer journalism." A peek into our future? I sincerely hope not...read more |
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QR Codes: The Most Abused Technology of 2011
 I love QR codes. I was an early adopter of them, having created a QR code generator and tracking system in 2009. I developed a process where renters in Philadelphia could see the availability of apartments and schedule a viewing by simply scanning the code on the building's front door. QR codes are great for providing quick, simple and timely information, thus the reason they're called Quick Response (QR) codes. However, I knew that this technology, like all great technologies (think email) could be easily abused by people who either didn't "get it"...read more |
Ask us how digital strategies can drive marketing efforts for your products, services or thought leadership. 
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"Corporate speak" is the gobbledygook that slows down progress and understanding in companies across the world.
BUST IT
Instead of saying "A-ha moment" try "surprising realization."
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 Corporate social responsibility is no longer an option for businesses: it's a necessity. See how Stern betters its local communities, including our recent participation in a beach sweep, here.
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"...Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it's worth it in the end because once you get there, you can move mountains."
- Steve Jobs
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