Custom d'Elegance Award:
Making History Again!!!
Winner receives $3,000.00, Trophy, Leather Jacket and winner's name on the Historic Perpetual Plaque.
In the early 1950's when
car shows were getting a foothold in Northern California, there were two
distinct styles, Hot Rods and Customs. Both groups competed for a variety of awards. In 1953 at the Oakland Roadster Show, the Car of Elegance
Award was established. This would
become the ultimate award for the custom car owner. Joe Bailon would be the first winner with his radical
full-custom 1941 Chevy. The
following year the award was re-named the Custom Car d'Elegance Award. This prestigious award was given to the
top Custom every year. Cars owned
by Hall of Famers Frank Livingston, Sonny Morris and Richard Zocchi are just a
few of the winners. Well known
builders such as Bailon, Barris and Winfield were all involved in the
construction of Custom d'Elegance winners. The award was discontinued in the 1970's as the Custom Car
scene had faded.
We are pleased to announce
that the Custom d'Elegance Award has been resurrected for the 2010 Sacramento
Autorama. The top Customs of the
country will again be competing for this prestigious award.
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