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[Editor's Note] It's not unusual to find yourself in need of communications consulting in a difficult situation or temporary crisis. We're here to help back you up in the following sorts of situations:
- Press inquiries of all kinds, especially unexpected press inquiries. (see below)
- Responses to a fired or unhappy employee who distributes negative or insider information.
- Responses to hacking or unintentional release of proprietary or confidential information
- Reputation management issues.
- Allegations or rumors posted anonymously by competitors.
- Significant worksite injuries or on-site death.
- Neighborhood or community opposition.
- Construction-related issues.
- Allegations of unsafe working conditions or project defects
- Allegations of improper workmanship, or subcontractor, engineering or architectural services.
- General rumor control.
- Confidential relocation of offices.
- Loss of a President, CFO or CEO.
- Termination of a top executive with cause.
- Allegations of illegal activities.
- Allegations of harassment or sexual improprieties in the workplace.
When the media calls about an issue, most organizations go into a sort-of crisis mode with a scramble about what to say and who will say it, often not even knowing what the reporter's "angle" is on the story.
In the case of most media inquiries, we can act as a valuable "third party" on your behalf by calling the reporter back, asking about specific topics and the reporter's needs, and about his or her deadline. We then get them in touch with the right person and time to internally talk through the issues based on knowledge about the reporter's actual topic.
We also work closely in concert with your legal counsel.
There's no need to be afraid of a media call with someone to help ask the reporter the questions that you can't ask, and to buy time to come up with the appropriate response.
Copyright Donald G. Martin 2012
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