Issued Quarterly
January 2011 
       To:          
"Easing Into Social Media"
 
Recent research shows that many top company executives are late to adopt social media and are falling rapidly behind.  Not unlike the original adoption of PC's or of email years ago in which the CEO's of the largest companies left it to subordinates and never learned themselves, a new study shows that 67 precent of CEO's of large coporations remain largely on the social media sidelines. 
 
 
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[Editor's Note] Using social media is like choosing from a list of incredibly productive tools that fit your specific needs.  You probably don't need to use Twitter (although it's smart to know what it is), and you may not need to write a blog (but your company sure does).  There is a whole world of applications out there that will make your life easier and that are becoming necessities.   Here are two basic necessities along with three of my favorite clever applications that I use every day:

The Basics:

 Linked-In:   Linked-In is simply a business advertisement for yourself and your business history.  Linked-In is more static than Facebook - there's no constant stream of information to follow, although it is good practice to seek out other business people and connect via Linked-In to build your business network.  Don't worry, your business associates will also quickly find you.   Linked-In is where you can be "found" by other business professionals who are looking for you.  At Linked-In associates can also add references about you, and you can do the same for them.  And if you ever need to search for a job in the future, your Linked-In profile will be a valuable assetLinked In Logo.  But be careful to be up-front and honest in whatever you post.  If you are going to use only one site, it's probably Linked-In.

 

 

 Facebook:   So you've put off getting a Facebook account and are not sure why it is even needed.   Never mind the fact that Facebook has recently exceeded 500 MILLION personal accounts, and most all your competitors and associates are on-line.  Facebook is not for college kids anymore -- it's mainstream.  And if you're not a part, your'e missing out.  First, Facebook is your personal (not business) advertisement.  You chose what you want to put on your profile.   Then Facebook is a running stream of information from your friends, family and associates.  EveFacebook Fn if you never enter more than a profile, Facebook is like a stock market ticker of what's going on.  A lot of it is irrelevant, no doubt, but not all of it.   See "Nutshell" below on how to make it easier to use.  Bypass MySpace, Twitter and YouTube and go straight to Facebook.


 

Note:  You can see our Facebook and Linked-In accounts as an example.  Just click on the blue Find us on Facebook or View our profile on LinkedIn icons here, or in the left column, or at the bottom of this page. 


 


 

Three Social Media Applications to make your life easier:


 

 Nutshell Mail :   OK,  so who's got time to read all this Facebbok "stuff?"  That's where Nutshell Mail comes in.  Nutshell puts alNutshell Maill these streams of information and more into a  condensed summary version.  In a "nutshell."  Get it?  Nutshell can condense whatever you use (Linked-In, Facebook, Twitter,  MySpace, blogs, invites) into one simple summary list and sends it by email whenver you want it. You just scan and see what interests you. Personally, I get mine at 4:00 pm every day to scan the email summary and see what's going on in just three to four minutes or less.   

  

  DropBox: I personally couldn't live without this one.   Say you have a document you are working on at the office, or certain documents you need to have access to regularly (written proposals, PowerPoint presentations, images, text) and you need them at home as well.  Maybe tonight you want to modify a presentation, or edit a letter you worked on at the office.  Simply drag a copy  over to your "Dropbox" icon on your desktop (or use Dropbox as a file folder) and the items are automatically synced with any other computer

Dropbox Logo
Dropbox

where you have downloaded Dropbox (and entered your username and password, of course).  Sync with your home computer, laptop, even your cell phone, or all three.  This is what is called "cloud computing" because the info is "in the cloud" and ready for you at any time for your use.  And your edits are synced back the other way as well.   This is great, too, if you happen to  use both the MAC and PC platforms.  It's all synced, cross-platform.  Simply go to dropbox.com and download the program.  It's free unless and until you reach a whopping 50 GB of space.

 

 

 NudgeMail: Nudgemail isn't a program, an ap, or anything you download to your computer.  Instead it operates entirely by email. All you do to use NudgeMail is to write or forward an email to Nudgemail and it will forward that email back to you at any time you specify.   Say you get an email about an important meeting you need to prepare for next week, but you're busy now.  Forward the email via Nudgemail to be re-delivered to you next morning or next week so you won't forget to get started on the presentation.   Say your boss e-mails you to follow-up with a client next week.  you can forward to nextweek @nudgemail and you'll get it in seven days.  Or EOD @Nudgemail and you'll you get it 6 pm today (End of Day).  Or 04012011 and you'll get it on April 1, 2011. If you get an e-mail from a friend you don't wantNudgemail strip to deal with until tomorrow, you can e-mail it to "tomorrow@nudgemail.com" and it'll arrive the next day.  Use "530am" and you'll get it at 5:30 am on the day specified. There's even a snooze function. Forward to "snooze" at Nudgemail and you'll get it in exactly one hour.



 I hope some of these items will be helpful to you.   By the way, you can click on any of the logos above and it will take you to the page where you can get started.   All of the above services are free.  

 

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