Hello ,
 
The title of this newsletter is "Yellow Pages vs. Social Networking? Are you Kidding?". Join me for a few minutes as I break this all down and provide some proven tips on how to market your company in 2010 and beyond. I also provide links to two local companies that are doing it right - Carpet Care Services and FB Displays and Designs.
Click here to print article for reading later. 

Rick WallaceNLC Logo New  "Building a sustainable, profitable
business that works for you,
not one that relies on you to work."
 
  www.next-level-coaching.com
(P) 716-479-7719

The Playbook
  
April 2010
News & Events
Speaking Engagements 
 
April 14th - 8:00 a.m. 
Clarence Chamber of Commerce
Gianni Mazia's Pizza 
 
April 19th - 8:30 a.m.
Career Partners Executive Forum 
 
May 18th
Hotsy Northeast Region Meeting
Fox Valley CC
 
May 19th
WNY Alarm Association
Holiday Express - Buell Street  
 
Next Level Coaching is the winner of the Amherst Chamber of Commerce 
"2008 Small Business Advocate Award"
Coach's Corner
Yellow Pages or Social Networking?
Are You Kidding?
by Rick Wallace
The other day I was reviewing the marketing expenditures for a client and found they were spending over $10,000 for Yellow Page ads. When I asked "what is the return on this investment" I got a blank stare and then the response, "well we didn't get any new business from it, but we have to be in there because our competitors are."
 
The biggest lie in marketing is "We just need to get our name out there". 
 
There is a better way!

Click here to find out the "how to", as well as links to a great local example that is doing it right.
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