SF Hep B Free
MEDIA ADVISORY
Contact: Angela Pang, (415) 691- 7264
apang@asianweek.com

Hep B Affects 1 in 10 APIs,
- Get Screened at the Pistahan Parade and Festival
This Weekend! -


SAN FRANCISCO -- One in ten people in the Asian and Pacific Islander community are diagnosed with Hepatitis B, which causes 80% of all liver cancer. At this year's Pistahan Parade and Festival Health Pavilion, San Francisco Hep B Free is outreaching to the Filipino community and encouraging them to stop by their booth to get tested for free and help prevent liver cancer!
 
APIs are 100 times more likely to have chronic hepatitis B than Caucasians and have the highest rate of liver cancer for any racial/ethnic group. Hepatitis B can cause serious illness that may last for months and can become a chronic illness with increased risk of liver damage and liver cancer. Hepatitis B can potentially lead to liver failure and death but is preventable with a simple vaccine series.
 
Free screenings will be provided on site both days of the festival which takes place at Yerba Buena Gardens from 11am to 5pm on Saturday Aug. 14 and Sunday Aug. 15. Screenings are provided by California Pacific Medical Center, a partner of San Francisco Hep B Free - a citywide effort to raise awareness and to also provide free or low-cost testing and vaccination.
 
Everyone who gets screened and fills out a short survey will automatically be entered in a free drawing to win a Flip Cam, sponsored by Subaru of America, Inc. - a proud partner and official vehicle of SF Hep B Free. Other partners and members of the SF Hep Free Campaign, including the AsianWeek Foundation and SF Hepatitis B Collaborative at UC Berkeley, will also be on hand to answer any general questions the community may have about the disease.
 
API residents make up about 34% of the city's population and bear a disproportionate instance of liver cancer and undetected HBV infection.
 
"Providing free testing at the Pistahan Parade and Festival is a great opportunity for us to screen and educate the Filipino community about hepatitis B. If left untreated, Hep B can cause liver cancer," says Paula Lykins, Community Relations Manager for California Pacific Medical Center. "We encourage people to stop by our booth to get tested and learn more about the disease."

Fiona Ma and Hep B CarThe San Francisco Hep B Free Campaign will also be appearing in the Pistahan Parade on Saturday August 14 at 11am. Assemblywoman Fiona Ma will be riding in the Subaru "Hep B Mobile," a specially-wrapped Subaru Legacy, which serves as a traveling billboard to direct the public to the website sfhepbfree.org and encourages people to "See a Doctor Who Tests for Hep B."

The Pistahan Parade features beautifully themed floats and more than one hundred colorful and entertaining contingents. The parade will begin at Beale St., march down Market Street, left on 4th Street, left on Folsom Street and end on 3rd St.

WHERE:    Yerba Buena Gardens, San Francisco, Mission St. between 3rd and 4th Streets

WHEN:    Saturday and Sunday, Aug 14-15, 2010
               11 a.m. - 5 p.m.

MEDIA RSVP: Angela Pang, AsianWeek Foundation,
(415) 691- 7264 or apang@asianweek.com.


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About San Francisco Hep B Free:
San Francisco Hep B Free is a first-of-its-kind collaboration between city government, private healthcare community organizations and businesses. The campaign's goal is to make San Francisco hepatitis B-free by (1) creating public and healthcare provider awareness about the importance of testing & vaccinating Asian and Pacific Islanders for hepatitis B; (2) promoting routine hepatitis B screenings and vaccinations within the primary care medical community; and (3) facilitating access to treatment for chronically infected individuals. For more info, please go to
www.sfhepbfree.org