Sterling Sports
Sterling Sports Report
Racing To Win Across Endurance Sports
June 2009 - Vol 3.4
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Greetings!

Summer is here! Long days, long rides, and barbeques, what could be better? Yet, even as we enjoy the return of a favorite season, Sterling is looking ahead to the fall and the return of cyclocross season. Read on to learn more about what's in store...

Sterling Jersey
As we get ready to launch headlong into the cyclocross season (see below), we're putting the finishing touches on our 2009 Cycling Kits. Last years kits were a HUGE success - earning rave reviews from racers and fans worldwide (seriosly, we got kudos from Europe, Canada, N America, even Pakistan!). We like to think they were the best looking in Nor Cal.

Although it's tough to improve on the original, we're working on a stylish update we hope to debut later this month. We're also working on selecting a vendor and would appreciate your help. Did you get a kit last year? Wish it had deeper pockets? More items to choose from? Drop us a line to tell us your likes and dislikes, dreams and wishes - what do you need to have the perfect cycling experience. info@sterlingwins.com

Thanks

Sayers
Last year was such fun we just couldn't leave it alone - we had to do another Cyclocross Team for 2009. This year we are ambitiously looking for riders in a couple of 'hot' CX markets including Colorado, New England, and the Pacific Northwest. Those are in addition to our core Nor Cal crew. Cost for the program is $350, returning riders $250, juniors $175.

This season we are continuing the program under largely the same structure, with a couple of additions. We'll still have a great mix of sponsors. Each team member recieves a semi-custom training plan and online training log. We're doing our team camp again, and we'll have race support at the bigger events!

New this season each athlete receives a full team kit (jersey/shorts or a skinsuit) instead of just the jersey, like last year. The team coaching program starts a month earlier, July 1st, to give you more time to prepare for the season. We've also added a second tier of coaching for those who want a more personalized program. Our weekly ride series is free for team members, and we will have a team house at Nationals in Bend, OR.

Fluid Recovery Nutrition
Therer are myriad fluid replacement products on the market today and I've probably tried most of them! Each makes claims of hyper effective recovery and the world changing technology that goes into making their product the 'best'. In the end there are only a few things that matter - that they use top notch ingredients, that the science behind the product is sound, and that the flipping stuff tastes good!

Enter FLUID...

I met Dave Brown at a race recently and was quickly impressed. Dave is one of the founders, a nutritionist, and hard charger brave enough to start his own company in this economy. He and his partner have put all of their energy, wisdom and passion into making Fluid the go to recovery drink for endurance athletes. OK, so what?

First lets talk about the science and ingredients. The science of recovery and fluid replacement is pretty well established. The short version is to replenish carbohydrate stores quickly (as in 30 minutes post exercise quickly), you need to use a bit of protein in the mix to help absorption. Including L-glutamine helps with muscle recovery and damage repair, and don't forget electrolytes like sodium and potassium to keep you in balance.

Fluid has all of these elements in an all natural form, and at levels that are truly beneficial to your recovery. Better still Fluid is offering the CX Team 20% of each purchase! To get the cash purchases must be made through the link below, or on the Sterling website (www.sterlingwins.com), so help the team to perform better. Drop by, learn the details, and BUY some product from Dave and the Fluid Team. It's a win-win for everyone.

If you are not currently on a coaching program now is a good time to start (or restart)! We offer a variety of coaching options for athletes at every level. From the ease and simplicity of our pre built training plans to the private training sessions of our Gold and Sterling programs, each one is created with athletes in mind. In addition, If you are a member of one of our sponsored teams you'll enjoy a substantial discount as well. So do something productive for your cycling...Sign up for a Sterling Sports Group Program Today!

Sincerely,


Matt McNamara
Sterling Sports Group

phone: 408.891.3462
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