Sterling Sports
Sterling Sports Report
Racing To Win Across Endurance Sports
September 2008 - Vol 2, Issue 5
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Greetings!

Welcome! Sterling Sports Group is a Professional Coaching Company focused on cycling and endurance sports. Our aim is to provide you with relevant training and racing information, athlete profiles and perspectives from across a broad spectrum. Please read on and enjoy...

Havoc Wins!
Longtime US Professional Mike Sayers has signed an agreement with Sterling Sports Group to race cyclocross for the 2008 season. Mike brings over 13 years of professional road experience and fitness to the team. He has also played a fundamental role in the development of several professional squads including HealthNet, Mercury, and most recently BMC.

We are very excited to have a rider of Mike's caliber on the team. That he sought us out and is committed to the philosophy of the program demonstrates both his class as a rider, and his committment to the continued development of cycling in the United States.
DJ Bike
Those of you who consistently read my meanderings have surely noticed that Sterling is launching a cyclocross team this year. After the deep disappointment at the failure of my rad-guy team last year, some may wonder why am I doing it again....well, The truth is I Love Bike Racing!

We've finalized the roster for our 2008 Team. Though not the powerhouse squad of last years effort, nor resplendent in the fictitious $100K, this team is better. Why? Simple...everyone joined to to feel the camaraderie, to have fun, improve themselves and to revel in the suffering that is cyclocross. The other team had great riders, guys I respect and still talk to. They've paid their dues and are deserving of a chance to race on a well run, high octane team. . My new team - well they are mostly newbies! Folks who, for the most part, haven't been around the sport long enough to have that full cachet of stories, absurdly high threshold power, or even attitude - but they do have enthusiasm, courage and drive.

Take Chris C for example - dude had a HEART TRANSPLANT!!!! and wants to race this year. He'll probably spend the season in the C's (beginner class), but I bet he has more fun and enjoyment for the simple thrill of being ABLE to ride than most of the 'fast guys' I race with all the time. Or what about Jason? He got clocked by a car last year and has the scars to prove it, but Jason wants to race because it helps him be a better person. Our juniors - Matt and Anthony - are crazy for cycling, just like lots of us at that age! Liza R is a three time state champion on the road, yet she sought us out to help her transition into cyclocross. Ed M - at 53 Ed may be one of our breakout riders and win some races this year. Justin K, mildly type A, but funny and self-depreicating. Once we get his brakes right it's full steam ahead! Aaron H rides for a great local club, but liked the idea of a program that provides coaching and support to all members of the team. Aaron may tell you that I tricked him into racing Masters "A's"..but dont' believe it! His power is better than mine! Bill S is gonna sneak up on some folks this year, although with calves like his once he's by 'em, they'll know he's legit.

So that's the team. Quite a cast of characters it seems. I'm just dern excited to go riding and racing with these folks over the next four or five months. We'll make some war stories, fall down a bunch, and probably drink some beers after races ('cept the jrs!)....and it'll be perfect!
Oh yea I love candy! Ask anyone. My old roommate Dan used to have a sweet collection of Pez Dispensers, I mean like dozens of them. They were all pristine and un-opened, collectors items he said. Well I didn't care about the dispensers, I wanted what was inside...the PEZ man! I need the PEZ!

WHAT? Not that Pez?

PezCyclingNews.com!

Oh, that Pez. Right...so I've been lucky enough to pen several articles for the fine folks at PezCyclingNews.com over the past few months and what a treat it's been. As a member of their "Tool Box" group - experienced coaches writing useful training articles for cyclists - I've been able to do some fun essays on the intricacies of pack riding and the essential elements of a proper taper. My next articles will deal with weight training for cyclists.

The articles are fun because they give me a chance to do some research, some speechifying, and some teaching all in one easy format. If you have time, pop over to Pez and see what the site is all about. They aren't your run of the mill 'news source Instead they've got some irreverant writers doing things that other cycling websites won't touch, or haven't thought of yet (or simply can't do less they seem copy-cat)...

S Reid
Can you remember being 18? Can you remember the joy of sleeping late, knowing nearly everything, and not being at the crux of your physical prowess - but still on the upswing? I can...and I'd like to think that when I was 18 I carried myself with as much character and aplomb as the August Athlete of the Month - Steven Reid

At the recent Junior National Championships Steven took an impressive 12th place in the criterium, and perhaps more impressively a 29th in the Time Trial. Both of these events featured start lists in excess of 100 riders.

Of course there are the accomplishments and the data to say that Steven is going t be a very good rider, but it's the intangibles like maturity, good naturedness, and joie de vivre that help clear his path.

If you are not currently on a coaching program now is a good time to start (or restart)! We offer a variety of coaching options for athletes at every level. From the ease and simplicity of our pre built training plans to the private training sessions of our Gold and Sterling programs, each one is created with athletes in mind. In addition, If you are a member of one of our sponsored teams you'll enjoy a substantial discount as well. So do something productive for your cycling...Sign up for a Sterling Sports Group Program Today!

Sincerely,


Matt McNamara
Sterling Sports Group

phone: 408.891.3462
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