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In a ceremony in Los Angeles on November 15th
2006,
Destination Ventures was officially granted
Associate Parter status by the World Heritage
Alliance, formed in 2005 by ExpediaŽ and the
United
Nations Foundation.
DV helped the Alliance in
reaching several goals, including the launch of
the ExpediaŽ Employee Program, and the
implementation of five training programs and an
online course for local travel industry suppliers
and partners in the Yucatan Peninsula, where 5
of Mexico's 26 World Heritage sites are located.
This assistance includes ongoing creation and
support of both ?live? and online training
modules, in both English and Spanish, designed
to boost awareness of World Heritage,
sustainable tourism and responsible tourism
practices.
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The DV team of writers, photographers and
designers
spent several months developing the newly
launched
"Magic of Mexico" on-line learning campus.
Launched
officially on November 1, 2006 and sponsored by
the Mexico
Tourism Board, the program achieved over
1,000 registered learners in its first 60
days of operation!
These learners completed over ***** interactive
courses (with exams), while gaining access to our
full-color "Magic of Mexico" Study Guide. This
award-winning 300-page "bible" for agents selling
Mexico is offered to learners free of charge via
PDF-formated chapters. Containing over 50
detailed maps,
full-color photography and thousands of sales
tips,
suggestions and resources, the program will
continue
in 2007.
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A common challenge faced by airlines,
destination
CVBs, hotels and attractions is: "Who's really
selling my product?" With tour operator-
generated
sales dominating the sales cycle, most suppliers
don't really know who's closing the sale and
interfacing directly with the vacationer.
Until now! DV has developed a "Booking Tracker"
that
serves as a sales reward system
for
retail and home-based agents, while giving
suppliers
an efficient way to track production back to the
sales source.
Our easy-to-use system has agents enter their
package sales in a password-protected system,
earning them "sales points" that can be
accumulated
over time and redeemed for prizes and travel
rewards. The system lets you quantify,
qualify
and communicate with hundreds of retailers
in
your key U.S. and Canadian markets. Use this
data to
target geographic regions, thank your top
sellers
and provide special incentives.
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The Puerto Vallarta CVB has hired DV to develop
and implement a travel agent specialist program
for the destination in 2007. The program will
include a bilingual (English and Spanish),
interactive e-learning campus, familiarization
trips with eco-adventure and culinary focus, and
an innovative "booking tracker"
allowing agents to earn Puerto Vallarta vacation
stays.
The program will be launched in Spring of 2007.
The online learning course -- complete with
photos, active links, videos, and a full-color
downloadable study guide -- will accompany the
online learning course which will be free to
agents.
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2007 is here, and you're invited to join
the
industry's most innovative and results-oriented
sales forum: Mexico Travel Marketplace 2007.
Begun
in 1995, our '07 program will visit four
Canadian
and 12 US markets from February to May.
As always, retail and home-based agents PAY TO
ATTEND, complete a detailed pre-event sales
profile,
and come ready to sell your SPRING/SUMMER
2007 programs.
We provide the only Mexico-exclusive program
that's
open to ALL tour operators, destinations, airlines,
cruiselines, and hoteliers. Become part of the
industry's leading Mexico showcase, with exhibit
rates as low as $395 per event!
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Whether in a traditional seminar setting or an interactive cyber-class, connecting you with qualified, motivated sales supporters is our mission. Let DV showcase your Mexico, Caribbean or Latin American product via our proven and affordable "weapons of mass instruction."
Hasta Pronto,
Greg Custer, Vice President/Owner
Destination Ventures, Ltd.
email:
greg@destinationventures.com
phone:
1-800-599-6633
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