A Letter From Ron Magnus, Managing Director
Prior to our long national recession, one of the greatest challenges facing leaders was finding top next-generation talent. This situation was likened to a “perfect storm” for the construction industry because of three factors that would transform the competitive landscape:
- Industry image
- Changing workforce demographics
- Ineffective or non-existent recruiting, development and succession planning
Many construction leaders assume that the “perfect storm” has blown over since the recession. However, a close examination of the three factors above reveals a different story. The construction industry still faces an uphill climb in marketing itself as an appealing profession for young people, who often assume it is dirty, dangerous and low paying. Demographics are still a critical issue as the Baby Boom generation transitions out of senior roles in droves, leaving gaps that cannot be filled by the next generation. Finally, the recession has forced many companies to cut back on anything discretionary associated with talent development, which has had a major impact on recruiting, developing and succession planning.
Companies that ready themselves for the new perfect storm will be in a position to achieve considerable strategic advantage over less prepared companies. The only way to plan is to focus on intentionally developing talent through coaching, mentoring and creating a leadership culture.
Readers of this issue should ask themselves, “What is my organization doing to ready itself for The Perfect Storm?”

Ron Magnus
|