Leading Organizations in Turbulent Conditions
Jim Schug, Tim Tokarczyk, and Willie Hepworth
Good leadership can support the company during difficult times while at the same time preparing it for growth in the future.
Over the past two years, the residential market has seen drastic changes. These changes have sparked instability across companies and upended business plans. Profit margins have disappeared, and many otherwise profitable top builders quickly changed tunes from writing about their successes to declaring major write-offs and quarterly losses. As evidence of this new climate, housing starts (combined single and multi-family) reduced significantly from 1.8 million in 2006 to a little more than 1.3 million in 2007 (see Exhibit 1).
An unhappy working climate, uncertain conditions, and employees who no longer feel they are making a difference result in decreased sales, poor customer service, decreased quality, and flat production. The normal silo effect within departments is magnified during stressful times. Added to this stress are the demands placed on leaders to operate with reduced budgets and reduced overhead.
Read on to learn how leadership is the essential ingredient for success during these turbulent times.
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