Are You Riding a Dead Horse?
Grant Thayer
Avoiding bad economic news for the past year would require separation from all media. While the economy is now showing green shoots that may indicate a recovery, the nonresidential construction industry's economic behavior usually lags 12 to 18 months behind the rest of the economy. This lagging effect is no surprise; on an upswing, increased economic activity takes time to result in unmet construction needs, and even then, projects must pass through architecture, engineering and bidding before job signs go up.
As an industry, construction's lag behind the greater economy can result in swings of optimism and pessimism. When times are good, contractors tend to grow too fast and have issues with structure, process and talent. During economic contractions, contractors typically turn to operational efficiency and cost cutting with the aim of winning enough work to survive. Unfortunately, refocusing on operational efficiency is not the same as having an appropriate strategy. In fact, the resultant focus on operations often comes at the expense of neglecting a
company's overall strategy.
Read on to learn if your strategic plan is still appropriate in the current economic environment.
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