Healthy King County Newsletter
March 2011
Mapping our voices for equality in King County

On the second floor of International Community Health Services (ICHS) in the heart the Seattle's International District, a group of twelve residents crammed around a table to watch digital stories. These videos were created by their peers as first person testimonials about access to physical activity and green space.

 

Just a mile away a few weeks earlier, a group gathered at Entre Hermanos, a local organization  supporting the Latino LGBTQ community. Despite the Seattle deluge, the intrepid budding photographers scoured the neighborhood with digital cameras (and umbrellas) to document evidence of tobacco marketing and availability.

 

Both of these workshops are part of an innovative approach to public health prevention: Mapping our Voices for Equality (MOVE). MOVE incorporates alternative media messages created by local Latino and Asian residents and other data related to health inequities into an online map of King County. The CPPW MOVE project team includes Sea Mar, ICHS, Entre Hermanos and Creative Narrations.

 

Through a participatory mapping process, community members will identify, analyze and act on health issues while building local capacity in multimedia technology. This process supports the development of visual tools that will allow disenfranchised communities to "see" inequity and to become part of the solution. The MOVE map will be promoted through a combination of online social networking and on-the-ground workshops to prompt dialogue, identify opportunities for community mobilization, and address decision makers.

 

At the digital storytelling workshop at ICHS, the woman who was instrumental in revitalizing Chinatown's International Children's Park huddled with two youth; all three are volunteers at the park. They were trying to figure out how to tell the story of how local residents organized to redevelop the underused space. In six months, users will be able to zoom in on a map of King County to the tiny green space in the midst of concrete, click on an icon, and watch a video created by the leaders that made this space a home for their children.

 

                   

 

In the future, MOVE intends to broaden its scope from tobacco and obesity prevention to other community priorities, becoming a portal for King County organizations to reflect and act on inequity. Through mapping our present, we seek to change our future.

 

For sample stories, please visit www.mappingvoices.org.

 

Ad campaign boosts Quit Line traffic

Public Health - Seattle & King County's "Dear Me" tobacco cessation ad campaign made a big impression on King County residents during January and February. During its three-week run, visits to the Quit Line website increased by 80 percent, and calls to 1-800-QUIT-NOW increased by 40 percent. Statewide, visits to the Quit Line website nearly doubled during the campaign.

 

The "Dear Me" campaign featured ads developed for an earlier campaign by the Washington State Department of Health. KSTW TV also held a contest to create a new "Dear Me" ad featung a local viewer. Click here to watch the winner.

Stay tuned for more information on our local CPPW overarching campaign in the coming months. For help quitting tobacco, call 1-800-QUIT-NOW or visit www.quitline.com.

Special visit for Farm to Table
 
FTT deliveryThe Central Area Senior Center got a special delivery when Kathleen Merrigan, Deputy Secretary of the U.S.D.A., and Seattle Mayor Mike McGinn paid a visit for Senior Service's first Farm to Table delivery.  
  
Kia Armstrong, Manager of Nash's Organic Produce in Sequim, Wash., delivered cabbage, parsnips, and triticale flour to Senior Services' Chef and Nutrition Site Coordinator, Anthony Herts. 
  
The Farm to Table project makes fresh, healthy foods accessible to seniors by bringing local produce straight from local farms to low-income and/or home-bound seniors through home-delivered and congregate meal programs.

If you're interested learning more, please contact Karen Mauden, the Puget Sound Food Network Farm to Table Coordinator, at 425-466-8722 or Karen@psfn.org. Click here to read more about Deputy Secretary Merrigan's visit on Puget Sound Food Network's blog.

 

Leadership Team convenes
 

On Thursday, March 10, the CPPW Leadership Team met for the first time as a group. The meeting was attended by elected officials and community leaders from across King County, including King County Executive Dow Constantine and Kent Mayor Suzette Cooke.

 

Much of the Leadership Team meeting was spent discussing possible strategies and activities for the new Community Transformation Grants, which will be announced soon by the Centers for Disease Control and Prevention.

 

The team also heard about key CPPW successes for obesity and tobacco prevention.  In addition, the Communications Team presented opinion research and the early creative materials of an upcoming advertising campaign that will promote prevention by building support for policy, systems and environment changes.

 

About CPPW

                               CPPW

In the spring of 2010, Public Health - Seattle & King County and partners were awarded a highly competitive Communities Putting Prevention to Work (CPPW) grant to advance policy, system and environment changes to create neighborhoods that foster health and reduce disease. For more information on CPPW in King County, please visit our website. If you have any feedback or suggestions on our newsletter, contact Katie Ross. 

CPPW partners

in action

Change takes time and it won't be easy, but CPPW partners have already taken steps to build a healthier King County.

 

March 2011

Seattle Gay News commits to not running tobacco advertising targeting the LGBT community as part of its partnership with Gay City and One Degree Events around Pridefest.

 

February 2011

A CPPW-funded media campaign increases calls to 1-800-QUIT-NOW, a free resource to help people quit tobacco, by 40 percent.

 

January 2011

The Healthy Foods Here Produce Manual makes it easier for small grocery and convenience stores to sell fresh produce. 

 

Highline Medical Center goes tobacco-free.

 

December 2010 

The King County Board of Health passes comprehensive e-cigarette regulations to protect youth in King County.

 

October 2010

A new education campaign spreads the word about the health impacts of consuming sugar-loaded beverages.

 

September 2010

CPPW partners working on comprehensive planning gain a valuable tool when the King County Board of Health adopts new Planning for Healthy Communities Guidelines to inform planning decisions and promote health by creating environments that allow people to be physically active, eat healthy food, and live in safe and healthy places.

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Healthy King County update
 
 
Have you visited Healthy King County lately? Log on to HealthyKingCounty.org to check out what CPPW partners are up to.
  

Watch a digital story about the importance of a local park for two teenagers in Seattle's International District. Do you have a video you'd like to share? Upload it here.

 

Find funding opportunities under resources. Check the calendar for upcoming trainings and events. Learn more about the member of the week on the home page.     

 

Thanks to everyone who has been contributing to Healthy King County! We love to hear about your fantastic work. 

Upcoming events
Kreiger Change Teams
Tuesday, April 26
8:30 a.m.-1:30 p.m.
Embassy Suites Hotel
15920 West Valley Highway, Seattle

 

Click here to RSVP. Lunch will be provided.
In the news

Has your CPPW project been in the news lately? Send us the clip.

 

Obestity Prevention

 Healthy Eating/Active Living Grants, Seattle City Council President's "Making It Work" blog, March 9

 

Tobacco Prevention

Smoke Free, The Daily of the University of Washington, Feb. 16

  

Entre Hermanos's MOVE project, KDDS FM,

Feb. 23