26th June  2012

                                                                                                         

Issue 24/2012

PMA Australia logo

      Newsline

THREE WEEKS TO GO

PMA will be running a series of seminars and workshops primarily targeting the prosumer, and Jerry Courvoisier will be the first presenter in what will be an ongoing series.

 

We know there are between 500k and 750k prosumers in Australia, many of these are your customers.

 

The presenter will be suggesting to course attendees.... equipment, software and ideas throughout his presentation.

Our objective is not just to educate, but to create sales for PMA members. Your involvement is therefore key to the success of the ongoing initiative and hopefully will result in more sales and a closer tie to your customer.

 

As such can you send this piece of communication below to your customers via your own data bases ASAP?.

 

Note that there will be a 10% refund for members who send people to the PMA site and they sign-up as attendees.

There will also be a discount for your staff.....from $129 down to $100 for the seminars, and $299 down to $249 for the worshops.

 

To make this work we need YOU to tell your customers....

Kind regards,

 

Peter Rose

www.pmai.org 

www.pmaaustralia.com.au

Infotography Signature Panel 

 

In This Issue
See the light
6 Sight provides some interesting info on phone apps
Photo Marketing Down Under
C-Direct brings Energizer to photo channel
Ultimate Travel and Nature Photo Seminar
Free access to Photo Review eMagazine
PMA Calendar 2012

Your PMA Australia Executive

 National Chairperson

Phil Gresham
philip@fotofast.com.au

 

Eastern Region TVP

and NSW Chairperson

John Ralph

jrcamerahouse@bigpond.com

 

WA, SA, NT, QLD TVP

and QLD Chairperson

Andrew Mason 

print@photocontinental.com.au

 

 TAS Chairperson

Tim Jones

 tim@perfectprints.com.au

 

VIC Chairperson

Jeff Crowley

jeff.crowley@fujifilm.com.au

 

SA Chairperson

Paul Atkins

paul@atkins.com.au

 

WA Chairperson

Murray Gibbs

murray@ggch.com.au

 

Director of Australian Activities

Peter Rose

prose@pmai.org


 

Australian Directors for PMA

John Paxton

jpaxton@paxtons.com.au 

Len Sandler

len.sandler@starshots.com.au

 

PPFA Chairperson

Bob Smith

bob@classicframing.com.au

 

APCI Chairperson

Paul Atkins

paul@atkins.com.au

 

PSPA Chairperson

Paul Dawson

pd@hydrophotographics.com.au

 

PIEA Chairperson

Earle Bridger

e.bridger@griffith.edu.au

 

PMA Australia Office

02 9454 2444

pmaaustralia@pmai.org


Editor

Glynn Lavender

pmaaustralia@pmai.org

 

Jerry Courvisier banner 

Jerry Courvoisier, the leading international expert in lightroom workshops is coming to Australia in the last 2 weeks of July for a series of seminars and Workshops.

Infotography banner black
 
 

"Jerry Courvoisier is a photographer, educator, and writer whose passion for photography, enthusiasm, and patient instruction have made him a popular teacher and workshop leader. His photographic journey tours help photographers of all levels develop the visual elements that express a sense of place. Jerry complements the visual creative experience by inspiring participants to fully experience and interact with the local environment and culture.

Jerry developed www.Lightroomworkshops.com a  2-day "Hands on" workshops series in cities across the USA, Canada, Australia and the UK

 

Jerry has led more than 250 plus workshops and maintains an active teaching and lecture schedule on photography and Lightroom. He has taught with the National Geographic Expeditions series and regularly leads workshops in Great Britain, Italy, Germany, and Australia. As the former Digital Programs Director at the Santa Fe Photographic Workshops for 14 years, Jerry Courvoisier has helped lead amateurs, celebrated pro's and leading corporations into the digital age. He is one of the world's leading experts on digital imaging technologies. His last book was Lessons in DSLR Workflow with Lightroom  and Photoshop".

His web sites are  www.jerrycourvoisier.com and http://lightroomworkshops.com

 

 

Seminar and Workshop Sessions

 

The seminar will be a transition to Productive Digital Photography for the prosumer with a 4 hour overview of the basics of the recently released Adobe Photoshop Lightroom 4.0 application. The cost for the 4 hour seminar is $129.00 with a discount available for retail staff.

 

The workshop will be a start to finish workflow for prosumers again on Adobe Photoshop Lightroom 4.0.  Lightroom has emerged as an essential step in the digital workflow This workshop will provide a wealth of information in a "hands-on" environment to professionally organize, develop and process your images with maximum efficiency. The cost for the full day workshop (including catering) is $299.00 with a discount available for retail staff. Bring your laptop!

 

To find out more about the seminar + workshop content click here

 

Session Locations 

  1. Australian National Maritime Museum Darling Harbour, Sydney.... July 20 seminar and 21 workshop
  2. Southbank Institute of Technology, South Brisbane..... July 23 seminar and 24 workshop
  3. State Library of Victoria, Melbourne....July 27 seminar and 28 workshop

 

To register now for a seminar and/or workshop Click here or go to www.pmaaustralia.com.au

 

 

You can also register by fax: (02) 9454 2454  or email kwarlum@pmai.org

Click to download the registration pdf here

 

 6Sight provides some interesting info on phone apps

 The photo and video mobile app market is not only booming, it is also changing rapidly. A new study from 6Sight finds that of the 475 top-ranking photo and video apps, 46 percent are less than six months old; 20 percent have just been introduced in the last 90 days.

Read the full article here

 

Photo Apps 

 Facebook : Photo Marketing Down Under Group  -  by Jill Boswell

Our humble apologies to those of you who tried to join the Photo Marketing Down Under Group after reading the article in last week's newsline.

 

Please try the group link again - we've tested it and it's working now. The security setting was set so strong no-one could get in to ask to join!

 

http://www.facebook.com/groups/151513818307324/

 

This group was created following a suggestion by Alan Logue that those Aussies and Kiwis who attended the inaugural Photo Marketing Exchange Dinner in Melbourne following DIMA day might like to keep in touch with their new acquaintances.

 

This will be a group for independent Australian, New Zealand and Pacific Island photo/camera businesses to exchange marketing ideas, discuss issues, post photos and share related content and is not restricted to those that came to the dinner.

 

We've heard that some photo business owners feel nervous about sharing ideas on Facebook because it is so public. To give these members the confidence to share ideas the group has been set up so that it will require approval for members to join and only members will see the posts and who else is a member. We look forward to having you on board. 


C-Direct brings Energizer to Photo Channel

C-Direct, a market leader in the distribution of high profile brands to the Photo Trade, announced they have joined forces with Energizer®, the makers of the World's Longest Lasting AA & AAA Battery in High-Tech Devices, to exclusively distribute the Energizer® product range to the Photo Trade.

According to Andrew Ciliberto C-Direct's Operations Manager, the Energizer® brand offers retailers a strong retail profit proposition. "Consumers see the Photo Specialty stores as a leading destination for their many portable power needs, not just for cameras and accessory products. In addition to a comprehensive portfolio of products, the Energizer® high profile brand name, and retail profitability make Energizer® a smart choice for all Photo retailers."

Energizer® continues to evolve its battery range to market consumer-focused products that power the essential devices that help people stay connected and on the go at work and at play.

 

C-Direct has its Head Office in Melbourne with branches in Sydney, Brisbane, Adelaide, Perth, Hobart and Cairns. C-Direct services over 3,500 customers with a team of field Sales Representatives calling on stores Australia wide. It is an authorised distributor of Kodak Thermal Equipment & Paper, Verbatim, SanDisk, Unibind, Fotogifts, You Frame & Telstra products.

 

 

 

Ultimate Travel and Nature Photo Seminar 
Darran Leal from World Photo Adventures has a fantastic 2 day seminar in Melbourne on November 24th and 25th, 2012.
For information and booking form click here 

 

 

Free Access to Photo Review eMagazine

Over the past few years we have published a number of articles that encourage local purchase, including one in the current issue of the Photo Review, and we'd like to encourage local retailers to use these articles, and other articles like our camera Editor's Choices, to help their camera sales.

 

So with that in mind, we've recently added a free current eMagazine issue link that may be of interest to PMA members.

 

Last week The Age Green Guide described Photo Review as "inspiring and informative". So until 15 July we're giving free access to the eMagazine edition for photographers to have a closer look at the current issue - see:

http://www.photoreview.com.au/featured/photo-review-reviewed

 

This is something PMA members might want use for their sales staff and to pass on to their customers.

 

Best regards,

David

 

 

David O'Sullivan

Photo Review Australia

www.photoreview.com.au

Australia's largest audience of photo enthusiasts

Australia's only audited photography website (Audit Bureau of Australia)

 

 

PMA Calendar 2012

                                                                     

Fri July 6th:                     PMA SA Lunch Meeting

                                       T- Chow Restaurant, Adelaide

 

July 18th                         PMA VIC Arctic Blast Golf Day

                                       Amstel Golf Club, Cranbourne

 

Fri July 20th:                   Info'tography Seminar - Sydney

Sat July 21st                   Info'tography Workshop - Sydney

                                       National Maritime Museum

                                       Darling Harbour

 

Mon 23rd July                Info'tography Seminar - Brisbane

Tue 24th July                 Info'tography Workshop - Brisbane

                                      Southbank Institute of Technology

                                      South Brisbane

 

Fri 27th July                   Info'tography Seminar - Melbourne

Sat 28th July                  Info'tography Workshop - Melbourne

                                      State Library of Victoria

                                      

Tue Sept 4th:                  PMA NSW Second Industry Quarterly Review

                                       North Ryde RSL Function Centre