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| 13th June 2012 |
Issue 22/2012 |
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PMA Future Leaders Workshops A Hit! | |
A total of 57 attended the one day workshops in Sydney and Melbourne.
In Sydney 26 attended from Paxtons Photo, Starshots, Leading Edge, Teds, L&P, Australian Photo Supplies, MSP Photography and four Camera House stores.
In Melbourne on Monday last, 31 participated, including from Michaels (11 attending), Teds 7, plus Camera House stores from Albury,Griffith plus four other CHA stores.There were also attendees from WA and Nthn NSW!
The change to "all ages" was obviously successful, as in both sessions there was a healthy mix of senior staff not seen in previous years. The workbooks prepared by Friedman to support the workshops, will undoubtedly become excellent reference documents for those stores that participated.
Some of the topics covered included: an introduction to store management, management by delegation, the retail triangle, the Ideal store, the role of a manager, sales statistics, setting sales goals, the "gold star' process, coaching principles, measuring items per sale, transactions per hour, add on sales.
It is a fact that few of our sales staff have been exposed to the science behind selling. In the past it was provided by the industries main distributors however those days are gone, and it will be up to us (PMA) to spread this program more widely now we have a proven formulae.
Our sponsors were instrumental in providing the funds to make this happen. The retail industry applauds you for your ongoing support.
Platinum TEDS, FUJIFILM, IDEA
Gold OLYMPUS, APCI (Australian Professional Colour Imagers), CR KENNEDY
Silver APS
Bronze UR1
We look forward to your support in extending Future Leaders for 2013.
Kind regards,
Peter Rose
www.pmai.org
www.pmaaustralia.com.au
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Your PMA Australia Executive
National Chairperson
Phil Gresham
philip@fotofast.com.au
Eastern Region TVP
and NSW Chairperson
John Ralph
jrcamerahouse@bigpond.com
WA, SA, NT, QLD TVP
and QLD Chairperson
Andrew Mason
print@photocontinental.com.au
TAS Chairperson
Tim Jones
tim@perfectprints.com.au
VIC Chairperson
Jeff Crowley
jeff.crowley@fujifilm.com.au
SA Chairperson
Paul Atkins
paul@atkins.com.au
WA Chairperson
Murray Gibbs
murray@ggch.com.au
Director of Australian Activities
Peter Rose
prose@pmai.org
Australian Directors for PMA
John Paxton
jpaxton@paxtons.com.au
Len Sandler
len.sandler@starshots.com.au
PPFA Chairperson
Bob Smith
bob@classicframing.com.au
APCI Chairperson
Paul Atkins
paul@atkins.com.au
PSPA Chairperson
Paul Dawson
pd@hydrophotographics.com.au
PIEA Chairperson
Earle Bridger
e.bridger@griffith.edu.au
PMA Australia Office
02 9454 2444
pmaaustralia@pmai.org
Editor
Glynn Lavender
pmaaustralia@pmai.org
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| Future Leaders of our Industry |  |
| PMA Victoria State Report - by Jeff Crowley | |
The Digital Show
Its now a little after the event and some better evaluations can now be made.
From a wholesalers perspective the show was a success. The stand presentation from all the exhibitors was of a very high standard something the entire industry can be proud of. The trade only day was well attended from of course the Melbourne stores but also from interstate and regional stores. On the Fujifilm stand and from what I could see of others it was a hive of business and excitement . New products and everything in one location for you to choose from. Saturday and Sunday were well attended and it just goes to show that the consumer is hungry to find out about what is new and to touch and feel the products they would like to own. Well done to all that attended and made it such a great show.
PMA Future Leaders Program
Just yesterday saw Melbourne's day for Future Leaders. It was held at Arrow on Swanston and we had 31 people participate. The opening up of ages has certainly made a huge difference to numbers and interest shown in the programme. Juanita Miell from the Friedman Group conducted the seminar with great enthusiasm and delivered strong and positive points to help all and their businesses alike to be better and more professional in their endeavours.
A special mention to those that attended from Foto Supplies Camera House, a great effort to come all the way from Albury on the border of Vic. and NSW just for the day.
Congratulations to all that attended.
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Facebook Group for Aussie and Kiwi PMA Members |
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You are invited to join the Photo Marketing Down Under Group.
This group has been created following a suggestion by Alan Logue that those Aussies and Kiwis that attended the inaugural Photo Marketing Exchange Dinner in Melbourne might like to keep in touch with their new acquaintances.
This will be a group for small Australian and New Zealand photo/camera businesses to exchange marketing ideas, discuss issues, post photos and share related content.
With Facebook pages anyone can like a page and we now have people unrelated to PMA liking our PMA New Zealand page. We've also heard that some small photo business owners feel nervous about sharing ideas on Facebook because it is so public.
Facebook Groups work differently and we've set this one up as a secret group so only members will see the posts and who else is a member.
So log into Facebook, visit this page and click on Join Group. Please help your colleagues by sharing successful marketing ideas. If something didn't work - share that too so we don't all make the same mistake!
The links might not work but this is the link to the group : http://www.facebook.com/groups/151513818307324/
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Thanks to Jill and Graham Boswell, PMA New Zealand, for this initiative. |
PMA Academy - your leap start to educating your customers
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There was a LOT of interest at the DIMA Conference with regards to stores getting involved in their own education of customers.
PMA members can access ready made programs designed by two of the USA's top store educators.
If you don't educate your customers, someone else will and they will win their loyalty because of it.
Offering photo classes in your retail location is one of the hottest trends in the industry right now, and is creating huge customer loyalty and equally huge revenue. Retailers offering photo classes tend to have more repeat customers as well as sell more to those customers. However, developing a good photo class can be a daunting task and quite frankly too time consuming for most business owners.
The PMA Academy (formerly CliQ Academy) Basic Photo Classes are a series of 10 beginner-level photo classes you can start offering your customers right away. Developed by top consumer photo educators Mark Comon of Paul's Photo and Mike Woodland of Dan's Camera City, this amazing collection of powerpoint presentations, class hand-outs, quizzes, assignments, and support materials are now being made available to PMA members.
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Photography takes centre stage on the ABC
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This Thursday sees photography hit prime time TV on the ABC with the new show Photo Finish.
Hosted by passionate photographer Andrew Günsberg (Australian Idol), Photo Finish is a unique series where, each week, three amateur photographers compete head-to-head in themed photographic challenges.
Equipped with the same camera, the time-based assignments are designed to test the photographers' creativity and skills. A marriage celebrant, a prison officer, an actor, and a stay-at-home mum are amongst the 24 amateur photographers who take on a range of assignments.
To help decide the weekly winner, Andrew is joined by Anne Loxley, a curator at Sydney's Museum of Contemporary, Art and an expert judge from each genre.
When was the last time you remember photography being showcased in such a way?
Maybe this show will create a buzz around photography like Race Around the World did for video.
It's time to start promoting this in store and get your customers talking photography!
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Adobe Lightroom 4.0 Seminars + Workshops in Australia |
Jerry Courvoisier, the leading international expert in lightroom workshops is coming to Australia in the last 2 weeks of July for a series of seminars and Workshops.
"Jerry Courvoisier is a photographer, educator, and writer whose passion for photography, enthusiasm, and patient instruction have made him a popular teacher and workshop leader. His photographic journey tours help photographers of all levels develop the visual elements that express a sense of place. Jerry complements the visual creative experience by inspiring participants to fully experience and interact with the local environment and culture.
Jerry developed www.Lightroomworkshops.com a 2-day "Hands on" workshops series in cities across the USA, Canada, Australia and the UK
Jerry has led more than 250 plus workshops and maintains an active teaching and lecture schedule on photography and Lightroom. He has taught with the National Geographic Expeditions series and regularly leads workshops in Great Britain, Italy, Germany, and Australia. As the former Digital Programs Director at the Santa Fe Photographic Workshops for 14 years, Jerry Courvoisier has helped lead amateurs, celebrated pro's and leading corporations into the digital age. He is one of the world's leading experts on digital imaging technologies. His last book was Lessons in DSLR Workflow with Lightroom and Photoshop".
His web sites are www.jerrycourvoisier.com. and http://lightroomworkshops.com
Seminar and Workshop Sessions
The seminar will be a transition to Productive Digital Photography for the prosumer with a 4 hour overview of the basics of the recently released Adobe Photoshop Lightroom 4.0 application. The cost for the 4 hour seminar is $129.00 with a discount available for retail staff.
The workshop will be a start to finish workflow for prosumers again on Adobe Photoshop Lightroom 4.0. Lightroom has emerged as an essential step in the digital workflow This workshop will provide a wealth of information in a "hands-on" environment to professionally organize, develop and process your images with maximum efficiency. The cost for the full day workshop (including catering) is $299.00 with a discount available for retail staff. Bring your laptop!
To find out more about the seminar + workshop content click here
Session Locations
- Australian National Maritime Museum Darling Harbour, Sydney.... July 20 seminar and 21 workshop
- Southbank Institute of Technology, South Brisbane..... July 23 seminar and 24 workshop
- State Library of Victoria, Melbourne....July 27 seminar and 28 workshop
To register now for a seminar and/or workshop Click here or go to www.pmaaustralia.com.au
You can also register by fax: (02) 9454 2454 or email kwarlum@pmai.org
Click here to download the registration form pdf
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| PPFA Meeting in Canberra | |
There will be a social networking meeting for members and non members in Canberra on Thursday 14th June. The venue will be Framing Matters in Manuka, starting at 6:30pm. In attendance will be Bob Smith CPF®, the new PPFA Australia/New Zealand Chapter Chair. This will be an ideal opportunity to meet with Bob and listen to his plans for moving PPFA forward. It will also be a great opportunity to meet others in the industry and share ideas in a social environment.
Anyone interested in attending and who has not yet indicated their intention to attend or anyone just interested in information should contact Quentin on 0262394349 or email quentin@framingmatters.com.au
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| PMA Vic Arctic Blast Golf Day | PMA are holding the annual Arctic Blast Golf Day for the Industry on 18th July at Amstel Golf Club.
We would like to invite you to come along and join us in a round of golf.
Sponsorship is needed to make this fantastic industry day possible.
Please help support this day with sponsorship or a gift for the raffle.
Your company will receive full recognition for you generous support.
Download the registration form here
Download the sponsor form here
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PMA Calendar 2012 | |
Thurs June 14: PPFA Meeting
Framing Matters , Manuka ACT
Wed June 20: PPFA WA Meeting
Gallery 360, Subiaco, WA
Fri July 6th: PMA SA Lunch Meeting
T- Chow Restaurant, Adelaide
July 18th PMA VIC Arctic Blast Golf Day
Amstel Golf Club, Cranbourne
Fri July 20th: Info'tography Seminar - Sydney
Sat July 21st Info'tography Workshop - Sydney
National Maritime Museum
Darling Harbour
Mon 23rd July Info'tography Seminar - Brisbane
Tue 24th July Info'tography Workshop - Brisbane
Southbank Institute of Technology
South Brisbane
Fri 27th July Info'tography Seminar - Melbourne
Sat 28th July Info'tography Workshop - Melbourne
State Library of Victoria
Tue Sept 4th: PMA NSW Second Industry Quarterly Review
North Ryde RSL Function Centre
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